Escalation of commitment is also known as "sunken cost fallacy."

Name: Escalation of commitment is also known as "sunken cost fallacy."
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Escalation of commitment is often referred to as "sunken cost fallacy," which describes the tendency to continue investing in a failing project or decision despite evidence that it will not succeed, based on the belief that the resources already invested cannot be recovered.

Escalation of Commitment Is Also Known as "Sunken Cost Fallacy