You are a newly hired marketing trainee for a local corporation. Senior management has wondered how other local firms view your company's reputation. One suggestion is to call a variety of managers from a master contact list of firms that your firm has done business with over the last 12 months and ask them what they think of the company. How reliable is this kind of survey method?

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The Answer of You are a newly hired marketing trainee for a local corporation. Senior management has wondered how other local firms view your company's reputation. One suggestion is to call a variety of managers from a master contact list of firms that your firm has done business with over the last 12 months and ask them what they think of the company. How reliable is this kind of survey method?

You Are a Newly Hired Marketing Trainee for a Local