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Mike Heads a New Startup Firm That Decides to Open

Question 24

Essay

Mike heads a new startup firm that decides to open a number of clinics that perform laser eye surgery to correct common vision problems. He hopes that over time his company can claim a substantial share of what is estimated to be an $18 billion per year market.
Briefly describe the most important factors influencing his venture's revenues and costs. Describe the most important risks.

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