A ____ strategy is based on the idea that a customer will be willing to pay a higher price for a unique experience that makes a product or service distinctive from the competition.
A) differentiation
B) product supply
C) focused
D) cost leadership

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on creating a unique experience or product that stands out from the competition. This unique offering can command a higher price from customers who are willing to pay for the added value.

A ____ Strategy Is Based on the Idea That a Customer