In "Change Competency: Shoes for Crews Reduces Risk and Uncertainty," how did the company reduce their customers' risk and uncertainty regarding the company's shoes?
A) by forming a customer-driven blog
B) by providing a unique warranty
C) by promoting purchase with exclusive discounts
D) by allowing purchases to take place at the workplace

Question

Quizplus · Accepted Answer

Shoes for Crews reduced their customers' risk and uncertainty by providing a unique warranty, which offered a 60-day return policy and a 6-month warranty against manufacturer defects. This allowed customers to try the shoes without fear of losing their money if they didn't work out, thus reducing their risk and uncertainty.