Ricardo is a car salesperson and he likes to show customers the luxury model of a car before showing them the lower-priced model because they tend to see the lower-priced model as a better value. Which external factor is he using to adjust the customer's perspective?
A) size
B) contrast
C) intensity
D) motion

Question

Quizplus · Accepted Answer

Ricardo is using the principle of contrast to make the lower-priced model seem like a better value compared to the luxury model. By showing customers the luxury model first, their perception is adjusted when they later view the lower-priced model.

Ricardo Is a Car Salesperson and He Likes to Show