As noted in "Self Competency, David Neeleman, Founder of JetBlue," it was Neeleman's upbringing in the wealthy part of Brazil that influenced his personality and subsequent management of JetBlue.

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David Neeleman, though he spent part of his childhood in Brazil, did not grow up in a particularly wealthy part of the country. His experiences, including dealing with his own ADHD, influenced his management style and the creation of JetBlue, focusing on innovation and exceptional customer service, rather than his upbringing in a wealthy environment.

As Noted in "Self Competency, David Neeleman, Founder of JetBlue