Split-run editions are _____.
A) magazines that publish two issues a month
B) a new ownership strategy-such as when Bertelsmann bought Random House
C) magazines that have ads that are tailored for geographic areas
D) national magazines that tailor their content for specific groups of readers
E) None of the options are correct.

Question

Quizplus · Accepted Answer

Split-run editions are magazines that have ads that are tailored for geographic areas. This means that different versions of the magazine are printed for different regions, with advertising content that is specific to each area. This allows advertisers to target their ads more effectively to the audience in each geographic area.

Split-Run Editions Are _____