A main purpose of split-run and demographic editions of magazines is to _____.
A) move the magazine industry back to more general-interest publications
B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines
C) create fewer places for advertisers to spend their money
D) attract more targeted advertisers and compete with television advertising
E) None of the options are correct.

Question

Quizplus · Accepted Answer

Split-run and demographic editions allow magazines to attract more targeted advertisers by tailoring content and distribution to specific audiences. This allows magazines to compete with television advertising and attract advertisers who want to reach a specific demographic.

A Main Purpose of Split-Run and Demographic Editions of Magazines