When a media conglomerate can use the magazines, newspapers, and television and radio stations it owns to promote a movie, this is known as ______.

Question

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The use of various media platforms to promote a movie is an example of synergy, which is the cooperative interaction of different elements to produce a combined effect greater than the sum of their separate effects. This is often seen in media conglomerates, which own multiple forms of media and can use them in a synergistic manner to promote their products. Vertical integration (A) is the ownership of different stages of the production and distribution process within a single company, while megaplexing (B) refers to the trend of building large, multi-screen movie theaters. Rapport (C) refers to a positive relationship or connection between individuals. Multitasking (E) is the ability to perform multiple tasks simultaneously.

When a Media Conglomerate Can Use the Magazines, Newspapers, and Television