People often go to vote on Election Day even though their individual vote stands little chance of affecting the outcome. What is this called?

Name: People often go to vote on Election Day even though their individual vote stands little chance of affecting the outcome. What is this called?
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This phenomenon is known as the paradox of voting, where individuals believe that their vote may have a small chance of affecting the outcome, but participate anyways.

People Often Go to Vote on Election Day Even Though