One of the biggest launches of any media product ever was the release of Grand Theft Auto V, which made more than $1 billion in its first three days.

Name: One of the biggest launches of any media product ever was the release of Grand Theft Auto V, which made more than $1 billion in its first three days.
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Grand Theft Auto V did indeed make over $1 billion in its first three days, making it one of the most successful media product launches in history.

One of the Biggest Launches of Any Media Product Ever