Which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about?

Question

Quizplus · Accepted Answer

Agenda-setting research has consistently shown that the media have a powerful influence on what issues people consider to be important or salient, but less so on shaping their specific opinions or beliefs about those issues. This finding is reflected in the popular adage that the media may not be successful in telling us what to think, but they are very successful in telling us what to think about.

Which Line of Research Has Generally Demonstrated That the Mass