Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil's response to the Ludlow coal strike of 1914.

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Ivy Ledbetter Lee is credited with revolutionizing the field of public relations and was hired by the Rockefeller family to handle public relations for Standard Oil. In the aftermath of the Ludlow coal strike of 1914, Lee worked to create a more positive image for the company and defuse public anger over their response to the strike. He emphasized the company's concern for worker safety and implemented policies to improve working conditions.

Ivy Ledbetter Lee Used PR Techniques to Defuse Public Anger