Which of the following demonstrates why the 1982 tragedy involving someone tampering with Tylenol packages and lacing them with poison is often given as an example of the correct way to handle public relations during a crisis?
A) Tylenol successfully shifted blame by telling lies to cast suspicion on competitors.
B) Tylenol changed its name in order to avoid any lingering negative publicity.
C) Tylenol underestimated the number of contaminated bottles and still managed to get the public to sympathize with the company.
D) Tylenol offered full disclosure of the problem to the press, recalled its products nationwide, and set up emergency phone lines to take calls from consumers and health care providers.
E) None of the options are correct.

Question

Quizplus · Accepted Answer

Tylenol's handling of the crisis included full disclosure, a nationwide recall, and setting up emergency phone lines to take calls from concerned consumers and health care providers. This transparent and proactive approach is often cited as an example of how to handle public relations during a crisis. The other options, such as lying, changing names, or underestimating the extent of the problem, would not be effective or ethical ways to handle a crisis.

Which of the Following Demonstrates Why the 1982 Tragedy Involving