Which of the following is not true about PR?
A) It tends to borrow a "neutral" voice from reporters or public officials.
B) Journalism and PR have a symbiotic relationship with each other.
C) Press releases are one of the common types of corporate PR.
D) PR tries to shape the public agenda for private interests.
E) PR ultimately has little influence on news content.

Question

Quizplus · Accepted Answer

PR does try to influence news content through various tactics, such as pitching stories and providing access to sources. However, ultimately the decision to publish a story and how it is presented is up to the journalist or editor in charge. While PR can have some influence, it is not absolute and ultimately the news organization has the final say.

Which of the Following Is Not True About PR