The disassociation corollary in advertising plays off the public's skepticism regarding large, impersonal corporations.

Question

Quizplus · Accepted Answer

The disassociation corollary is a commonly used advertising tactic that aims to distance a company from negative stereotypes associated with its industry or market. It operates on the assumption that people may be skeptical of large corporations and the motivations behind their advertising campaigns, thus trying to create a more personal, relatable image of the company can increase consumer trust and purchase intent.

The Disassociation Corollary in Advertising Plays Off the Public's Skepticism