Which of the following is a method large book publishers use to generate enormous revenues?
A) Allowing bookstores to return unsold copies of books for credit
B) Paying large advances to authors
C) Seeking out and publishing books only a handful of scholars will ever read
D) Signing lucrative agreements for turning books into films or television programs
E) Investing in printed encyclopedia projects

Question

Quizplus · Accepted Answer

Large book publishers often seek out and sign agreements for turning successful books into films or television programs, which can generate enormous revenues through licensing fees, merchandise sales, and royalties. Options A and C are actually detrimental to publishers' revenues, as they increase costs and decrease sales, respectively. Large advances to authors (option B) can be a strategy for acquiring popular content, but the actual revenue generated depends on the book's sales. Investing in printed encyclopedia projects (option E) is not as profitable in today's digital age.

Which of the Following Is a Method Large Book Publishers