Indra Nooyi, CEO and Chairman of PepsiCo, who is considered the most powerful woman on Fortune's 50 most powerful women's list, uses the strategy "performance with purpose" to guide PepsiCo. An example of a program consistent with this strategy is PepsiCo's "Pepsi Challenge" which provides consumers with the opportunity to come up with creative solutions that "refresh the world". In this situation, Nooyi is an example of someone who uses:

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Indra Nooyi uses social power by leveraging her position to influence and inspire others to contribute to PepsiCo's mission of "performance with purpose," as seen in initiatives like the "Pepsi Challenge."

Indra Nooyi, CEO and Chairman of PepsiCo, Who Is Considered