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Kodak Has Used Blogging and Social Media to Encourage Customer

Question 16

Multiple Choice

Kodak has used blogging and social media to encourage customer conversations and decision making, thus leveraging the business in a positive way. The information richness and data capacity of blogging as a communication medium is:


A) high and low respectively.
B) low and high respectively.
C) moderate for both the characteristics.
D) high for both the characteristics.

Correct Answer:

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