Starbucks' bold goal of recycling 100% of their cups by 2012 meets all of the following of the SMART criteria except:
A) time-bound.
B) realistic.
C) measurable.
D) specific.

Question

Quizplus · Accepted Answer

While Starbucks is certainly ambitious in setting a goal of 100% cup recycling, it may not be entirely realistic given the current state of recycling infrastructure and the fact that not all cups are recyclable. Therefore, this goal does not meet the "realistic" criterion of the SMART framework.

Starbucks' Bold Goal of Recycling 100% of Their Cups by 2012