Basic Marketing Research

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Questions
1 k+
Flashcards
20
Quizzes
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Quiz 1 (52 Questions + Flashcards)

The Role of Marketing Research

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Quiz 2 (57 Questions + Flashcards)

The Research Process and Ethical Concerns

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Quiz 3 (45 Questions + Flashcards)

Problem Formulation

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Quiz 4 (48 Questions + Flashcards)

Exploratory Research

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Quiz 5 (56 Questions + Flashcards)

Decision Support Systems: Introduction

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Quiz 6 (55 Questions + Flashcards)

Decision Support Systems: Working With Big Data

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Quiz 7 (47 Questions + Flashcards)

Using External Secondary Data

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Quiz 8 (71 Questions + Flashcards)

Conducting Causal Research

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Quiz 9 (50 Questions + Flashcards)

Collecting Descriptive Primary Data

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Quiz 10 (69 Questions + Flashcards)

Collecting Data by Observation

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Quiz 11 (68 Questions + Flashcards)

Collecting Data by Communication

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Quiz 12 (93 Questions + Flashcards)

Asking Good Questions

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Quiz 13 (97 Questions + Flashcards)

Designing the Data Collection Form for Communication Data

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Quiz 14 (101 Questions + Flashcards)

Developing the Sampling Plan

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Quiz 15 (106 Questions + Flashcards)

Data Collection: Types of Error and Response Rate Calculation

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Quiz 16 (53 Questions + Flashcards)

Data Preparation for Analysis

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Quiz 17 (73 Questions + Flashcards)

Analysis and Interpretation: Individual Variables Independently

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Quiz 18 (81 Questions + Flashcards)

Analysis and Interpretation: Multiple Variables Simultaneously

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Quiz 19 (42 Questions + Flashcards)

The Oral Research Presentation

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Quiz 20 (59 Questions + Flashcards)

The Written Research Report

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