International Marketing Study Set 2

2 k
Questions
2 k
Flashcards
17
Quizzes
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Quiz 1 (120 Questions + Flashcards)

Scope, Concepts, and Drivers of International Marketing

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Quiz 2 (132 Questions + Flashcards)

An Overview of the International Marketing Environment

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Quiz 3 (119 Questions + Flashcards)

International Trade: Institutional Barriers and Facilitators

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Quiz 4 (112 Questions + Flashcards)

Regional Economic and Political Integration

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Quiz 5 (115 Questions + Flashcards)

Cultural Influences on International Marketing

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Quiz 6 (102 Questions + Flashcards)

International Marketing Research: Practices and Challenges

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Quiz 7 (110 Questions + Flashcards)

International Strategic Planning

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Quiz 8 (106 Questions + Flashcards)

Expansion Strategies and Entry Mode Selection

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Quiz 9 (110 Questions + Flashcards)

Products and Services: Branding Decisions in International Markets

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Quiz 10 (111 Questions + Flashcards)

International Product and Service Strategies

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Quiz 11 (110 Questions + Flashcards)

Managing International Distribution Operations and Logistics

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Quiz 12 (101 Questions + Flashcards)

International Retailing

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Quiz 13 (107 Questions + Flashcards)

The International Promotional Mix and Advertising Strategies

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Quiz 14 (110 Questions + Flashcards)

International Publicity, Public Relations, and Sales Promotion Strategies

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Quiz 15 (109 Questions + Flashcards)

International Personal Selling and Personnel Management

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Quiz 16 (115 Questions + Flashcards)

International Pricing Strategy

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Quiz 17 (100 Questions + Flashcards)

Organizing and Controlling International Marketing Operations and Perspectives for the Future

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