Marketing Management Study Set 3

2 k
Questions
2 k
Flashcards
15
Quizzes
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Quiz 1 (100 Questions + Flashcards)

Marketing and the Job of the Marketing Manager

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Quiz 2 (99 Questions + Flashcards)

A Strategic Marketing Framework

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Quiz 3 (100 Questions + Flashcards)

Marketing Research

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Quiz 4 (100 Questions + Flashcards)

Analyzing Consumer Behavior

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Quiz 5 (99 Questions + Flashcards)

Organizational Buying Behavior

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Quiz 6 (99 Questions + Flashcards)

Market Structure and Competitor Analysis

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Quiz 7 (101 Questions + Flashcards)

Product Decisions

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Quiz 8 (99 Questions + Flashcards)

New Product Development

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Quiz 9 (102 Questions + Flashcards)

Pricing

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Quiz 10 (100 Questions + Flashcards)

Communications and Advertising Strategy

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Quiz 11 (100 Questions + Flashcards)

Sales Promotion

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Quiz 12 (100 Questions + Flashcards)

Channels of Distribution

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Quiz 13 (99 Questions + Flashcards)

Direct Channels of Distribution: Personal Selling and Direct Marketing

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Quiz 14 (101 Questions + Flashcards)

Customer Relationship Management

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Quiz 15 (101 Questions + Flashcards)

Special Topic: Strategies for Service Markets

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