Advertising and Promotion Study Set 2

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Questions
2 k+
Flashcards
20
Quizzes
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Quiz 1 (102 Questions + Flashcards)

Organizing for Advertising and Promotion: the Role of AD Agencies and Other Marketing Communication Organizations

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Quiz 2 (106 Questions + Flashcards)

Perspectives on Consumer Behavior

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Quiz 3 (107 Questions + Flashcards)

The Communication Process

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Quiz 4 (109 Questions + Flashcards)

Source, Message, and Channel Factors

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Quiz 5 (101 Questions + Flashcards)

Establishing Objectives and Budgeting for the Promotional Program

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Quiz 6 (101 Questions + Flashcards)

Creative Strategy: Planning and Development

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Quiz 7 (102 Questions + Flashcards)

Creative Strategy: Implementation and Evaluation

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Quiz 8 (101 Questions + Flashcards)

Media Planning and Strategy

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Quiz 9 (107 Questions + Flashcards)

Evaluation of Media: Television and Radio

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Quiz 10 (108 Questions + Flashcards)

Evaluation of Print Media

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Quiz 11 (99 Questions + Flashcards)

Support Media

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Quiz 12 (99 Questions + Flashcards)

Direct Marketing

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Quiz 13 (100 Questions + Flashcards)

The Internet and Interactive Media

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Quiz 14 (118 Questions + Flashcards)

Sales Promotion

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Quiz 15 (101 Questions + Flashcards)

Public Relations, Publicity, and Corporate Advertising

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Quiz 16 (100 Questions + Flashcards)

Measuring the Effectiveness of the Promotional Program

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Quiz 17 (100 Questions + Flashcards)

International Advertising and Promotion

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Quiz 18 (100 Questions + Flashcards)

Regulation of Advertising and Promotion

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Quiz 19 (100 Questions + Flashcards)

Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

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Quiz 20 (100 Questions + Flashcards)

Personal Selling Online

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