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Marketing Research

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16

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Quiz 1 (72 Questions + Flashcards)

The Role of Marketing Research and the Research Process

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Quiz 2 (75 Questions + Flashcards)

Problem Definition and the Research Process

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Quiz 3 (81 Questions + Flashcards)

Qualitative Research

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Quiz 4 (78 Questions + Flashcards)

Secondary Research With Big Data

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Quiz 5 (82 Questions + Flashcards)

Survey Research

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Quiz 6 (81 Questions + Flashcards)

Observation

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Quiz 7 (99 Questions + Flashcards)

Experimental Research and Test Marketing

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Quiz 8 (95 Questions + Flashcards)

Measurement

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Quiz 9 (79 Questions + Flashcards)

Questionnaire Design

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Quiz 10 (83 Questions + Flashcards)

Sampling: Sample Design and Sample Size

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Quiz 11 (72 Questions + Flashcards)

Editing and Coding: Transforming Raw Data Into Information

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Quiz 12 (96 Questions + Flashcards)

Univariate Statistical Analysis: a Recap of Inferential Statistics

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Quiz 13 (66 Questions + Flashcards)

Bivariate Statistical Analysis: Tests of Differences

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Quiz 14 (92 Questions + Flashcards)

Bivariate Statistical Analysis: Tests of Association

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Quiz 15 (84 Questions + Flashcards)

Multivariate Statistical Analysis

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Quiz 16 (80 Questions + Flashcards)

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

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