Deck 12: Product and Distribution Strategies

Question 1

A portable drill is classified as which of the following?

A)Accessory equipment
B)Shopping products
C)Specialty products
D)Capital item

Answer 1

A

Question 2

Cornell Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Cornell Corp.

A)product life cycle
B)product line
C)product cluster
D)product mix

Answer 2

D

Question 3

Vickie owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Vickie selling?

A)Accessory
B)Specialty
C)Shopping
D)Convenience

Answer 3

B

Question 4

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'

A)distribution strategy.
B)product mix.
C)product cluster.
D)product line.

Question 5

What are consumer products usually classified as?

A)Capital items,convenience items,and specialty products
B)Convenience products,shopping products,and specialty products
C)Convenience products and expense items
D)Expense items and capital items

Question 6

A marketer's product strategy focuses on a product's

A)benefits.
B)symbolic attributes.
C)service attributes.
D)physical characteristics.

Question 7

Only a few dealers of ABC Corp.,an automobile manufacturer,are located in the Los Angeles metropolitan area.For buyers who will accept no substitute,ABC automobiles are

A)specialty products.
B)convenience products.
C)shopping products.
D)business products.

Question 8

For which of these products,store image is unimportant?

A)Business products and specialty products
B)Shopping products and specialty products
C)Specialty products and unsought products
D)Convenience products and unsought products

Question 9

Which of the following best describes convenience products?

A)Items a consumer seeks to purchase frequently,immediately,and with little effort
B)Items typically purchased only after the buyer has compared competing products in competing stores
C)Goods that a purchaser is willing to make a special effort to obtain
D)Goods and services such as payroll services and huge multifunction copying machines used in operating an organization

Question 10

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing

A)expense items.
B)component parts.
C)raw materials.
D)supplies.

Question 11

The tires of race cars are classified as

A)supplies.
B)specialty products.
C)accessory equipment.
D)component parts and materials.

Question 12

_______ are products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color.

A)Business products
B)Shopping products
C)Specialty products
D)Convenience products

Question 13

Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Brady will be purchasing a(n)_____ product.

A)convenience
B)shopping
C)specialty
D)accessory

Question 14

Goods and services are classified as either consumer or business,depending on the

A)amount of service required on the item
B)buying motives of the purchasers
C)cost of the particular item
D)purchasers of the particular item as consumers or businesses

Question 15

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?

A)Specialty products
B)Shopping products
C)Unsought products
D)Convenience products

Question 16

Which of these describes a bundle of physical,service,and symbolic characteristics designed to satisfy consumer wants?

A)Benefits
B)Product
C)Trademark
D)Logistics

Question 17

Which of the following classifications of products apply to business goods and services?

A)Supplies and specialty products
B)Specialty products and convenience products
C)Installation and accessory equipment
D)Shopping products and expense items

Question 18

Life insurance and burial services are examples of which type of products?

A)Specialty products
B)Shopping products
C)Unsought products
D)Convenience products

Question 19

For which of these products,number of retail outlets are many?

A)Business products and specialty products
B)Shopping products and specialty products
C)Specialty products and unsought products
D)Convenience products and unsought products

Question 20

Natural resources,such as iron ore used in producing finished goods,are classified as

A)accessory equipment.
B)supplies.
C)raw materials.
D)component parts and materials.

Question 21

In ______ stage of the product life cycle,profits generally first appear.

A)decline
B)introductory
C)growth
D)maturity

Question 22

Which of the following is inconsistent with a product in its decline stage?

A)Producers are beginning to leave the industry.
B)Prices begin to decline sharply.
C)Few changes occur in the product features.
D)Promotion activities are kept to a minimum.

Question 23

Amber is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Amber is in what stage of product development?

A)Commercialization
B)Test marketing
C)Concept development and business analysis
D)Screening

Question 24

Radhika is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Radhika is in what stage of product development?

A)Test marketing
B)Product development
C)Screening
D)Commercialization

Question 25

Alberto works for Kahl Inc)an electronic goods manufacturer,and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Alberto is working in which stage of new-product development?

A)Test marketing
B)Screening
C)Commercialization
D)Product development

Question 26

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A)Maturity stage
B)Growth stage
C)Introductory stage
D)Decline stage

Question 27

Which of these best describe a group of related products marked by physical similarities or intended for a similar market?

A)Product life cycle
B)Product line
C)Product cluster
D)Product mix

Question 28

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

A)growth
B)introduction
C)maturity
D)decline

Question 29

In which stage of the product life cycle the company tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features,uses,and benefits?

A)Introduction stage
B)Decline stage
C)Maturity stage
D)Growth stage

Question 30

Which of the following is a reason why some companies skip test marketing?

A)Test marketing can alert competitors about a company's strategies.
B)Test marketing is conducted only in selected regions.
C)Competitors can skew results by lowering prices or running special promotions.
D)Test marketing allows a company to determine the product's performance in full-scale production.

Question 31

Which of these best describe the assortment of product lines and individual goods and services that a company offers to consumers and business users?

A)Product life cycle
B)Logistics
C)Product cluster
D)Product mix

Question 32

In a process called the _____,products pass through a series of stages from their initial appearance to their decline.

A)wheel of retailing
B)product identification
C)pricing cycle
D)product life cycle

Question 33

In which stage of the product life cycle do competitors enter the field with similar offerings?

A)Introductory stage
B)Decline stage
C)Maturity stage
D)Growth stage

Question 34

Finau Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

A)growth
B)introductory
C)maturity
D)decline

Question 35

A product line is a group of _____ products marked by physical

A)related; similarities.
B)unrelated; similarities.
C)related; differences.
D)unrelated; differences.

Question 36

Tech Toys,an electronic retailer's collection of high-tech gadgets and electronic equipment encompasses the company's

A)product cluster.
B)distribution strategy.
C)product mix.
D)product line.

Question 37

BeamAll Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's

A)product line.
B)product cluster.
C)product life cycle.
D)product mix.

Question 38

Vincent's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)

A)shopping product.
B)specialty product.
C)convenience product.
D)unsought product.

Question 39

Kerry has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Kerry has also changed pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.This item is in which of the following stages of the product life cycle?

A)Decline stage
B)Growth stage
C)Maturity stage
D)Introductory stage

Question 40

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's _____ of soft drinks.

A)product mix
B)product life cycle
C)product cluster
D)product line

Question 41

Which of the following is a benefit of family branding?

A)Each product within the line is given a different name.
B)It builds competition within the company.
C)Each brand markets to a unique target market.
D)When a new product is introduced,consumers and retailers recognize the brand name.

Question 42

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A)brand recognition.
B)brand preference.
C)brand awareness.
D)brand insistence.

Question 43

Round Pie Inc.(RPI),an international pizza restaurant chain,is the first company that is thought of by most people when the product category of pizzas is mentioned.This instance illustrates RPI's

A)brand awareness.
B)concept testing.
C)brand insistence.
D)test marketing.

Question 44

Ugo Corp.buys,stores,and transfers cosmetic goods produced by Haven Inc.and sells them to consumers or business users.This scenario indicates that Ugo is a

A)direct distribution channel.
B)category advisor.
C)sales office.
D)marketing intermediary.

Question 45

Marco wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Marco goes home and orders his preferred brand online.Marco is at which stage of brand loyalty?

A)Brand awareness
B)Brand insistence
C)Brand preference
D)Brand recognition

Question 46

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

A)individual
B)generic
C)family
D)private

Question 47

A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain.They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types.Which of the following stages of product development does this scenario represent?

A)Focus group testing
B)Concept testing
C)Test marketing
D)Commercialization

Question 48

A brand that has been given legal protection is known as a

A)patent.
B)copyright.
C)trademark.
D)royalty.

Question 49

Which of the following is necessary for a brand to be effective?

A)It should be ambiguous.
B)It should be created with the use of jargon.
C)It should be easy to pronounce.
D)It should be a generic word.

Question 50

A brand gained immense popularity,and its name passed into common usage.Which of the following is true of this brand name?

A)It is no longer an individual brand.
B)It is no longer legally protectable.
C)It has now achieved brand insistence.
D)It is now a trademark.

Question 51

A(n)_____ is the major supplier designated by a business customer to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer.

A)brand manager
B)analyst
C)category advisor
D)associate

Question 52

Whytech,which was previously well known for its desktop computers,finds that two of its competitors have withdrawn from the market because of the introduction of affordable laptops in the market.This allows Whytech to garner minor profits.In which of the following stages of the product life cycle is Whytech's product?

A)The growth stage
B)The maturity stage
C)The introduction stage
D)The decline stage

Question 53

Dole Food Company uses a(n)_____ brand to market the company's entire line of food products,including canned fruits,and packaged salads.

A)family
B)private
C)individual
D)distribution

Question 54

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand _____ can result in financial gain due to large market shares and less price sensitivity.

A)awareness
B)recognition
C)equity
D)association

Question 55

While marketing a new wireless phone,Martins Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question 56

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its _____ brand.

A)individual
B)private
C)manufacturer
D)family

Question 57

A company that sells its products in urban areas of different countries decides to market its products in rural regions of these countries as well.Which of the following changes should be made to the packaging of the product?

A)The color scheme should match the country's flag.
B)The packages should be bigger.
C)The labels should be in the local language.
D)The product information should be omitted.

Question 58

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

A)It controls inventory.
B)It speeds up retail transactions.
C)It provides caloric and nutrition information.
D)It evaluates customer purchases.

Question 59

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

A)catchphrases
B)registered phrases
C)brand names
D)trademarks

Question 60

Marcello's job is to make sure that his company's goods are transferred from the warehouse to retailers in a timely fashion.Marcello's job involves the _____ function.

A)distribution
B)production
C)finance
D)management

Question 61

The first step in developing a competitive retailing strategy is to

A)decide on general product categories.
B)decide on the best location.
C)identify a target market.
D)identify the necessary level of customer service.

Question 62

Exclusive distribution is well suited for

A)luxury automobiles.
B)low-priced convenience goods.
C)products sold at superstores.
D)franchised specialty goods.

Question 63

Crafty Covers Inc.(CCI)sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that CCI is a

A)limited-function merchant wholesaler.
B)merchant wholesaler.
C)rack jobber.
D)drop shipper.

Question 64

Stores like Sam's Club and Costco which sell to members only are an example of a

A)warehouse club.
B)discount store.
C)supercenter.
D)factory outlet.

Question 65

Which of the following statements is true of selective distribution?

A)It requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.
B)It can reduce total marketing costs and establishes strong working relationships within the channel.
C)It can limit market coverage in a specific geographical region.
D)It suits relatively expensive specialty products.

Question 66

Nino Warehousing Services stores various types of merchandise in its warehouses but requires third party shipping services to collect and deliver shipments to their destinations.What type of intermediary is Nino Warehousing Services?

A)A limited-function merchant wholesaler
B)A full-function merchant wholesaler
C)A sales office
D)A manufacturers' agent

Question 67

Sophia's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Sophia does?

A)Logistics
B)Inventory management
C)Supply chain
D)Physical distribution

Question 68

Federico purchased a new PC from Dell Computer's web site.He purchased his product via a(n)

A)direct distribution channel.
B)indirect distribution channel.
C)wholesaler.
D)retailer.

Question 69

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

A)pricing
B)promotional
C)customer service
D)product

Question 70

Newspapers and magazines use which approach to distribution intensity?

A)Exclusive distribution
B)Scrambled distribution
C)Intensive distribution
D)Selective distribution

Question 71

Which of the following approaches limits market coverage in a specific geographical region?

A)Intensive distribution
B)Selective distribution
C)Exclusive distribution
D)Scrambled distribution

Question 72

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

A)Direct channel
B)Use of multiple market intermediaries
C)Long distribution channel
D)Producer to wholesaler to retailer to consumer

Question 73

The use of direct distribution channels is most common in the _____ market.

A)business-to-business (B2B)
B)automobile
C)business-to-consumer (B2C)
D)professional services

Question 74

Where does the supply chain begin?

A)Creation of the good or service
B)Delivery of the good or service to a marketing intermediary
C)Producer
D)Delivery of raw materials

Question 75

Vending machines are an example of

A)direct selling.
B)direct-response retailing.
C)automatic merchandising.
D)indirect selling.

Question 76

_____ stock the products they distribute and fill orders from their inventories.

A)Merchant wholesalers
B)Manufacturers' reps
C)Sales offices
D)Sales branches

Question 77

Which of the following is true of nonstore retailers?

A)They do not provide warranties on their products.
B)They compete on the basis of delivery.
C)They compete on the basis of the quality of their products.
D)They use atmospherics to influence their customers' perceptions.

Question 78

Where does the supply chain end?

A)Producer
B)Wholesaler
C)Customer
D)Physical distribution system

Question 79

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a _____ retailer and uses

A)store; direct selling.
B)store; direct-response retailing.
C)nonstore; direct selling.
D)nonstore; direct-response retailing.

Question 80

Intensive distribution is a strategy used by the marketers of which of the following products?

A)Luxury cars
B)Computers
C)Soft drinks
D)Premium watches