Question 1

A portable drill is classified as which of the following?
A)Accessory equipment
B)Shopping products
C)Specialty products
D)Capital item

Accepted Answer

Accessory equipment refers to tools and equipment used in the production process or for business operations, which includes portable drills.

Question 2

Cornell Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Cornell Corp.
A)product life cycle
B)product line
C)product cluster
D)product mix

Accepted Answer

The range of different products that Cornell Corp. sells, such as Panther cellphones, Ober laptops, and Zappa music players, represents the company's product mix. The product mix encompasses all the products and items that a company offers for sale.

Question 3

Vickie owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Vickie selling?
A)Accessory
B)Specialty
C)Shopping
D)Convenience

Accepted Answer

Vickie is selling specialty products. Specialty products are those that are unique or high-end, often involving a special purchase effort, customer loyalty, and a higher price. Gourmet chocolates, being hand-made and sold on the premises, fit into this category as they are likely to be sought after for their unique qualities and not bought on impulse or without consideration.

Question 4

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'
A)distribution strategy.
B)product mix.
C)product cluster.
D)product line.

Accepted Answer

The examples listed are various brands and products that General Mills offers, representing the range of different products that the company has in its portfolio. This variety of products is referred to as the company's product mix, which encompasses all the products that the company sells.

Question 5

What are consumer products usually classified as?
A)Capital items,convenience items,and specialty products
B)Convenience products,shopping products,and specialty products
C)Convenience products and expense items
D)Expense items and capital items

Accepted Answer

Consumer products are typically classified into three main categories: convenience products, shopping products, and specialty products. Convenience products are items that consumers purchase frequently and with minimal effort. Shopping products are those that consumers buy less frequently and compare on attributes such as quality, price, and style. Specialty products are unique items that consumers are willing to make a special effort to purchase.

Question 6

A marketer's product strategy focuses on a product's
A)benefits.
B)symbolic attributes.
C)service attributes.
D)physical characteristics.

Accepted Answer

A product's benefits are the key focus of a marketer's product strategy.

Question 7

Only a few dealers of ABC Corp.,an automobile manufacturer,are located in the Los Angeles metropolitan area.For buyers who will accept no substitute,ABC automobiles are
A)specialty products.
B)convenience products.
C)shopping products.
D)business products.

Accepted Answer

Specialty products are those for which consumers will make a special effort to search out and buy. Since buyers of ABC automobiles will accept no substitute and may need to seek out the few dealers in a large area, these automobiles are considered specialty products.

Question 8

For which of these products,store image is unimportant?
A)Business products and specialty products
B)Shopping products and specialty products
C)Specialty products and unsought products
D)Convenience products and unsought products

Accepted Answer

Store image is generally unimportant for convenience products and unsought products because consumers do not spend much time or effort in selecting these items. Convenience products are bought frequently and with minimal thought, while unsought products are not actively sought out by consumers.

Question 9

Which of the following best describes convenience products?
A)Items a consumer seeks to purchase frequently,immediately,and with little effort
B)Items typically purchased only after the buyer has compared competing products in competing stores
C)Goods that a purchaser is willing to make a special effort to obtain
D)Goods and services such as payroll services and huge multifunction copying machines used in operating an organization

Accepted Answer

Convenience products are those that consumers buy regularly and without much thought or effort, such as household items or everyday groceries. They are characterized by their ease of purchase and the consumer's desire to access them with minimal hassle.

Question 10

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing
A)expense items.
B)component parts.
C)raw materials.
D)supplies.

Accepted Answer

The answer of When Garden Galore Corp.purchases light bulbs for...

Question 11

The tires of race cars are classified as
A)supplies.
B)specialty products.
C)accessory equipment.
D)component parts and materials.

Accepted Answer

Race car tires are considered component parts and materials because they are integral parts used in the construction and operation of the race car.

Question 12

_______ are products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color.
A)Business products
B)Shopping products
C)Specialty products
D)Convenience products

Accepted Answer

Shopping products are those that consumers spend time and effort comparing across different sellers to ensure they get the best quality, price, style, or color. This contrasts with convenience products (bought frequently with minimal comparison), specialty products (unique items for which consumers will make a special effort), and business products (purchased for business use).

Question 13

Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Brady will be purchasing a(n)_____ product.
A)convenience
B)shopping
C)specialty
D)accessory

Accepted Answer

Brady's behavior indicates that he is engaging in a shopping product purchase. This is because he has spent a significant amount of time comparing different brands and prices, which is typical for shopping products where consumers invest effort into selecting among various options based on their attributes and quality.

Question 14

Goods and services are classified as either consumer or business,depending on the
A)amount of service required on the item
B)buying motives of the purchasers
C)cost of the particular item
D)purchasers of the particular item as consumers or businesses

Accepted Answer

Goods and services are classified based on the purchasers, distinguishing between consumer goods (purchased by individuals for personal use) and business goods (purchased by companies for production or operational purposes).

Question 15

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?
A)Specialty products
B)Shopping products
C)Unsought products
D)Convenience products

Accepted Answer

Specialty products are those that customers specifically seek out and are willing to make a special effort to purchase. They often have exclusive distribution with very few wholesalers and retailers because they are unique or high-end items, and manufacturers want to maintain a certain level of prestige or control over the brand experience.

Question 16

Which of these describes a bundle of physical,service,and symbolic characteristics designed to satisfy consumer wants?
A)Benefits
B)Product
C)Trademark
D)Logistics

Accepted Answer

A product encompasses a bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. It includes not just the tangible item but also the services and symbolic value associated with it.

Question 17

Which of the following classifications of products apply to business goods and services?
A)Supplies and specialty products
B)Specialty products and convenience products
C)Installation and accessory equipment
D)Shopping products and expense items

Accepted Answer

Business goods and services can be classified into various categories, including installations (like heavy machinery and buildings) and accessory equipment (like tools and office equipment). These classifications are specific to the business context, where installations are major purchases requiring significant investment and accessory equipment refers to supplementary items that support business operations.

Question 18

Life insurance and burial services are examples of which type of products?
A)Specialty products
B)Shopping products
C)Unsought products
D)Convenience products

Accepted Answer

Unsought products are goods and services that the consumer does not actively seek out to purchase or may not even know about until they need them. Life insurance and burial services fall into this category because typically, consumers do not think about or plan for these services until they are faced with a situation that necessitates their consideration or purchase.

Question 19

For which of these products,number of retail outlets are many?
A)Business products and specialty products
B)Shopping products and specialty products
C)Specialty products and unsought products
D)Convenience products and unsought products

Accepted Answer

Convenience products typically have many retail outlets to ensure easy access for consumers, while unsought products may also have multiple outlets to reach potential buyers who are not actively seeking them.

Question 20

Natural resources,such as iron ore used in producing finished goods,are classified as
A)accessory equipment.
B)supplies.
C)raw materials.
D)component parts and materials.

Accepted Answer

Natural resources like iron ore, which are used in the production of finished goods, are classified as raw materials. These are the basic substances extracted from the earth and used in the initial stages of the production process.

Quiz 12: Product and Distribution Strategies

A portable drill is classified as which of the following?

Cornell Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Cornell Corp.

Vickie owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Vickie selling?

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'

What are consumer products usually classified as?

A marketer's product strategy focuses on a product's

Only a few dealers of ABC Corp.,an automobile manufacturer,are located in the Los Angeles metropolitan area.For buyers who will accept no substitute,ABC automobiles are

For which of these products,store image is unimportant?

Which of the following best describes convenience products?

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing

The tires of race cars are classified as

_______ are products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color.

Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Brady will be purchasing a(n) _____ product.

Goods and services are classified as either consumer or business,depending on the

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?

Which of these describes a bundle of physical,service,and symbolic characteristics designed to satisfy consumer wants?

Which of the following classifications of products apply to business goods and services?

Life insurance and burial services are examples of which type of products?

For which of these products,number of retail outlets are many?

Natural resources,such as iron ore used in producing finished goods,are classified as