Deck 16: Persuasivpresentations

Question 1

Finding common grounin persuasivpresentations is onothbesways to gean audiencto listen.

Answer 1

True

Question 2

Iis nearly impossiblto establish credibility with an audiencthadisagrees with you.

Answer 2

False

Question 3

Aristotle's forms oprooincludlogos, pathos, anethos.

Answer 3

True

Question 4

An adamantly neutral audiencis easily persuaded.

Question 5

Emotional proofs can baimeafeelings aboujustice, generosity, forgiveness, anwisdom.

Question 6

Prooalways requires supporting material.

Question 7

Brehm's Psychological ReactancTheory suggests thawhen you perceivthreato your freedom to believanbehavas you wish, you may go ouoyour way to do thforbidden behavior or rebel againsthprohibiting authority.

Question 8

Logos is form oproothauses traditional stories, sayings, ansymbols to persuade.

Question 9

Prooconsists otharguments you selecanusto persuadan audience.

Question 10

Audiences may bundecideon an issufor many reasons.They may buninformed, unenlightened, or unconscious.

Question 11

Asking thaudiencto stop eating remeais an examplochanging their opinions.

Question 12

When presenting to an audiencthaagrees with you, you can advocatcoursoaction as persuasivstrategy.

Question 13

Persuasion encourages audiencmembers to changwhathey think anfeel, bunohow they behave.

Question 14

An audiencthais undecidebecausits members aruninformeis onotheasiesaudiences to persuade.

Question 15

Ethos is prootharelies on thaudience's perceptions ospeaker's credibility.

Question 16

Theris no poinin trying to persuadan audiencthaalready agrees with you.

Question 17

Your credibility is powerful tool in persuasivpresentation, particularly when thaudiencdisagrees with your message.

Question 18

Thfirsstep in persuading an unconcerneaudiencis to providthem with new information.

Question 19

Audiencmembers who disagrewith you will typically bhostilanrude.

Question 20

recommendecoursoaction or procedurto minimizharmful situation is claim ovalue.

Question 21

Narrativproois form omythos.

Question 22

ThElaboration LikelihooModel oPersuasion claims therartwo "routes" to persuasion, depending on how ablanwilling an audiencis to process message.

Question 23

Thperipheral routopersuasion is usewhen thaudiencis nocapablothinking critically annointeresteanmotivateto listen..

Question 24

Psychological ReactancTheory explains why telling an audiencwhanoto do can producthexacoppositreaction.

Question 25

Deceptivarguments cannobuseto impaccareless listeners.

Question 26

Using thcentral routto persuasion will probably mean relying on interesfactors anheuristics.

Question 27

Heuristics artrustatements abouthway things work thaaralso accepteby mospeople.

Question 28

Fear appeals such as "You will dioAIDS!" or "Abstinencis thonly way to savyour life!" work very well.

Question 29

Thcentral routto persuasion often results in predictablanlong-lasting attitudes anbehavior.

Question 30

According to ThElaboration LikelihooModel oPersuasion, thtwo routes thapeopluswhen processing persuasivmessagarthcentral anthlateral routes.

Question 31

Aristotlidentifiemythos as thfourth form opersuasivproof.

Question 32

Fallacies can bintentional or unintentional.

Question 33

Common heuristics includbeliefs such as "Longer messages arstrong messages" an"Thquality oan item correlates with its price.

Question 34

Heuristics arcognitivshortcuts thadecision-makers uswhich arcorrecoften enough to buseful.

Question 35

Television commercials uspathos to sell products.

Question 36

Thperipheral routto persuasion relies on evidencanpersonal proothaarnosupportivor directly relateto thspeaker's claims.

Question 37

Mythos is another worfor emotional proof.

Question 38

Under certain circumstances, you may wanto usboth central routanperipheral routto persuasion in thsampresentation.

Question 39

Evidencthais new ansupports thspeaker's arguments is callenovel evidence.

Question 40

Ethical communicators consider how culture, language, gender, religion, politics, ansocial aneconomistatus affecthway they antheir audiences sethworld.

Question 41

An organizational pattern in which you presenplan thawill improvsituation anhelp to solvproblem whilacknowledging thatotal solution may nobpossiblis callethrefuting objections pattern.

Question 42

Thdegreto which audiences expecthspeaker's messagto bclear, factual anobjectivis universal.

Question 43

Persuasivevidencis moseffectivwhen iis novel, believable, or dramatic."

Question 44

Comparativadvantages is persuasivorganizational pattern.

Question 45

Japan woulbin thcategory ohigh-contexcultures.

Question 46

Monroe's MotivateSequencincludes th"need" step which describes problem relateto thaudience's interests anneeds thashoulbresolved.

Question 47

.Thfirsstep in Monroe's MotivateSequencis thaction step.

Question 48

Thtextbook notes that, istudy finds thathreouofour doctors recommensomething, maksurthathstudy surveyemany morthan four doctors.

Question 49

Psychological ReactancTheory explains thawhen you perceivthreato your freedom to believor behavas you wish, you armorlikely to do whathpersuasivmessagtells you to do.

Question 50

Thtextbook suggests thayou can strengthen thimpacoyour messagby encouraging your listeners to visualizthresults.

Question 51

Ithsourcoyour evidenchas high credibility, you shoulmention thsourcbeforpresenting your evidence.

Question 52

When attempting to persuadan audience, you shoulonly presenyour sidothissue.

Question 53

Refuting objections allows you to disproveach claim thastands in opposition to your own.

Question 54

ThAustralian phras"hthinks he's tall poppy" woultranslatinto "he's too big for his britches" in American terms.

Question 55

Problem/cause/problem/causis an effectivpersuasivorganizational pattern.

Question 56

Monroe's MotivateSequencis baseon thTell-Show-Do functions osales presentation.

Question 57

In Monroe's MotivateSequence, thvisualization step us thstep during which you reveal your presentational aids.

Question 58

When speaking to an unfriendly audience, novel or new evidenccan strengthen their resolvanprovidanswers to thquestions askeby thoswho agrewith your position.

Question 59

Psychological ReactancTheory explains why th"JusSay No"
to drugs campaign didn'work very well.

Question 60

Monroe's visualization step causes audiencmembers to "see" or imaginthresults oparticular coursoaction.

Question 61

Iaudiencmembers strongly disagrewith you, usall othfollowing persuasivstrategies EXCEPT:

A)Set reasonable goals.
B)Find common ground.
C)Accept differences of opinion.
D)Only use evidence that represents your point of view.
E)Build personal credibility.

Question 62

Which othfollowing persuasivstrategies is recommendefor adapting to an audiencthacares abouthtopibuis having difficulty taking position?

A)Build personal credibility with the audience.
B)Strengthen the audience's resistance to counterpersuasion.
C)Acknowledge both sides of an argument.
D)Give the audience a reason to care about the issue.
E)Provide the audience with new information.

Question 63

When listening to persuasivpresentation, audiencmembers may

A)agree.
B)disagree.
C)be uninformed.
D)be unconcerned.
E)All of the above.

Question 64

"Frespeech advocates ananti-pornography woulprobably agrethapornography shoulnobavailablto children." This statemenrepresents speaker's thinking as shattempto for persuasivpresentation on relaxing anti-pornography laws.

A)set reasonable goal
B)find common ground
C)accept difference of opinion.
D)only use evidence that represents one point of view
E)build personal credibility

Question 65

All othfollowing statements describthperipheral routto persuasion EXCEPT:

A)The peripheral route uses humor and stories.
B)The best form of proof is logical supported by strong evidence.
C)The audience is influenced heavily by whether they like the speaker and believe he or she is credible.
D)The peripheral route often uses catchy phrases and dramatic stories as forms of proof.
E)The peripheral route to persuasion only yields temporary attitude change.

Question 66

All othfollowing outcomes armajor advantages otaking thcentral routto persuasion EXCEPT:

A)The audience will be impressed with long messages and more arguments.
B)Attitude change is relatively enduring.
C)The audience becomes more resistant to counterpersuasion.
D)The audience's future behavior is predictable.
E)Answers a and c

Question 67

Audiences may bundecidebecause

A)they are uninformed.
B)they are unconcerned.
C)they are adamantly undecided.
D)answers a and b
E)All of above.

Question 68

When applying th"Elaboration LikelihooModel of Persuasion," you should

A)analyze the audience's critical thinking ability and motivation before choosing the route to persuasion.
B)choose the route you are most comfortable using.
C)use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing.
D)realize that both the central and peripheral route of persuasion lead to temporary attitude change.
E)None of the above.

Question 69

Which othfollowing persuasivstrategies is recommendefor dealing with an audiencthaseems unconcerneabouthissuyou araddressing?

A)Build personal credibility with the audience.
B)Strengthen the audience's resistance to counterpersuasion.
C)Acknowledge both sides of an argument.
D)Give the audience a reason to care about the issue.
E)Provide the audience with new information.

Question 70

When speaking to an audiencthadisagrees with you, onothbesstrategies for engaging thaudience's attention anrespecis to

A)use humor.
B)ask questions.
C)use stories.
D)seek common ground.
E)demand a new course of action.

Question 71

Ritbegins her persuasivpresentation by discussing why her audiencmembers shoulnovotto legalizmarijuanin her state.Ritruns thrisk othaudiencdoing justhopposite.This is illustrateby which othfollowing?

A)Psychological Reactance Theory
B)Mythos
C)Elaboration Likelihood Model
D)Peripheral Theory
E)Heuristics

Question 72

Thcomparativadvantages pattern relies on narrativanemotional proof.

Question 73

Which othfollowing persuasivstrategies is recommendefor adapting to an audiencthadisagrees with you?

A)Build personal credibility with the audience.
B)Strengthen the audience's resistance to counterpersuasion.
C)Acknowledge both sides of an argument.
D)Give the audience a reason to care about the issue.
E)Provide the audience with new information.

Question 74

All othfollowing statements arexamploheuristiarguments EXCEPT: Wshoultrusanbelievpeoplwlike.
B)Confident speakers know what they are talking about.
C)Something that is scarce is also valuable.
D)Competent speakers know what they are talking about.
E)The quality of an item correlates with its price.

Question 75

Differences among cultures arvery real.

Question 76

According to th"Elaboration LikelihooModel oPersuasion," persuasion may takcentral or peripheral routdepending on whether thaudience

A)is able to think critically.
B)is not able to think critically.
C)is motivated to listen.
D)is not motivated to listen.
E)All of the above

Question 77

is placwherthspeaker anthaudiencmeeon belief, value, anattitudor opinion..

A)Identification
B)Middle ground
C)Common ground
D)Neutral ground
E)Inoculation

Question 78

Which othfollowing relies on high levels oaudiencinteresanmotivation?a..Thperipheral route
B)Psychological Reactance Theory
C)The central route
D)Both A and C
E)None of the above

Question 79

Which othfollowing persuasivstrategies is recommendefor adapting to an audiencthaalready agrees with you?

A)Build personal credibility with the audience.
B)Set reasonable goals and find common ground.
C)Acknowledge both sides of an argument.
D)Give the audience a reason to care about the issue.
E)Give the audience with new information and help them resist counterpersuasion.

Question 80

According to research citein your textbook, ththreprimary dimensions oethos are

A)competence, character, and charm.
B)character, clarity, and charm.
C)competence, clarity, and charisma.
D)charisma, charm, and character
E)competence, character, and caring.