Deck 4: Analyzing the Marketing Environment

Question 1

Members of which type of market buy goods and services for further processing or for use in the production process?
business
reseller
wholesale
consumer
retail

Answer 1

business

Question 2

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.What are you studying?
the macroenvironment
the microenvironment
the marketing environment
the green movement
the global environment

Answer 2

the microenvironment

Question 3

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
strategic planning
target markets
the marketing mix
strategic mix

Answer 3

the marketing environment

Question 4

According to the authors, which of the following would not be part of the macroenvironment?
competitors
company
marketing intermediaries
political organizations
suppliers

Question 5

Workers, managers, and members of the board of directors are all part of a company's ________.
general public
internal public
local public
intermediary public
market public

Question 6

According to our conceptualization of marketing intermediaries, which of the following would not likely be a marketing intermediary for Pepsi-Cola?
Pepsi's ad agency
Pepsi's sugar supplier
Pepsi's bank
Pepsi's marketing consultants
Pepsi's insurance companies

Question 7

Which type of market buys goods and services to produce public services or to transfer them to others who need them?
government
reseller
wholesale
consumer
retail

Question 8

Which of the following factors is not part of the macroenvironment?
demographics
economics
technology
cultural forces
intermediaries

Question 9

All of the groups within a company are called the ________.
culture
diversity
internal environment
climate
range

Question 10

The collection of larger societal forces affecting a company is referred to as _________.
the macroenvironment
the microenvironment
the marketing environment
the marketing mix
the global environment

Question 11

The marketing environment is composed of __________.
the green environment and the demographic environment
strategic planning and the natural environment
the microenvironment and the macroenvironment
the minienvironment and the macroenvironment
the tactical environment and the strategic environment

Question 12

Consumer organizations and environmental groups are examples of ________ publics.
general
local
government
citizen-action
media

Question 13

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
financial intermediaries
physical distribution firms
marketing service agencies
resellers
wholesalers

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
teams
audiences
markets
publics
intermediaries

Question 15

Which of the following is not considered part of a company's publics?
stockholders
government officials who may regulate the company's industry
media groups that may cover stories on the company
competitors
unions

Question 16

Which type of organization helps companies to stock and move goods from their points of origin to their destination?
financial intermediary
physical distribution firm
marketing service firm
reseller
supplier

Question 17

The players close to the company that impact a firm's ability to serve its customers constitute ________.
the macroenvironment
the microenvironment
the marketing environment
the marketing mix
the global environment

Question 18

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original cater to?
business
reseller
government
consumer
marketing intermediary

Question 19

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?
financial
media
citizen-action
local
regional

Question 20

Which of the following factors is not part of the macroenvironment?
natural environment
cultural shifts
technological trends
competitors
political trends

Question 21

Which of the following provinces and territories did not have a population increase (between 2008-2012)?
the prairie provinces
British Columbia
Northwest Territories
Atlantic provinces
Yukon and Nunavut

Question 22

The number of ________ households is now growing faster than the number of ________ households.
traditional; nontraditional
large; traditional
nontraditional; smaller
nontraditional; traditional
male-dominant; female-dominant

Question 23

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.
Seniors
Baby Boomers
Generation X
Generation Y
Generation Hope

Question 24

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976.
Seniors
Baby Boomers
Generation X
Generation Y
The Great Generation

Question 25

The youngest of the baby boomers are now in their ________.
late 20s
30s
late 40s
early 50s
early 60s

Question 26

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts?
financial services
medicine
travel
cars
computers

Question 27

Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.

Question 28

Which of the following demographic groups has seen a percentage increase in the past 50 years?
households with children
households with tweens with full time jobs
households with teenagers working full time
single income households
"crowded nest" households (those aged 20-29 that live with their parents)

Question 29

Which demographic group includes large tween and teen markets?
Generation X
Millennials
Baby busters
Baby boomers
The Go Getters

Question 30

The youngest of Gen X are now in their ________.
late 20s
late 30s
late 40s
late 50s
early 60s

Question 31

Women now make up ________ of the paid workforce.
25 percent
35 percent
41 percent
45 percent
more than 50 percent

Question 32

Which of the following statements about Generation X is not accurate?
There are more Gen-Xers than Millennials.
To Gen-Xers, family is a top priority.
The values of Gen-Xers are replacing the values of the Boomers.
Gen-Xers tend to value experiences over possessions.
Gen-Xers tend to be more skeptical of marketing pitches.

Question 33

The three largest age groups in North America are the baby boomers, Generation Xers, and ________.
Seniors
Millennials
Teens
Tweens
Toddlers

Question 34

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.
Seniors
Baby Boomers
Generation X
Generation Y
Generation Z

Question 35

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?
Generation X
Millennials
Seniors
Generation Z
Baby boomers

Question 36

Canadians are very mobile.Over the last half-decade, the Canadian population has shifted most heavily toward ________.
the Atlantic provinces
Ontario
Western and Prairie provinces
Quebec
southern areas

Question 37

This group is the wealthiest generation in Canadian history.
Generation X
Baby Boomers
Millennials
Seniors
Tweens

Question 38

According to the authors, the most important demographic trend facing marketers is the __________.
changing age structure of the population
mobility of the population
slowing birth rate
increasing growth in professional jobs
changing structure of the family

Question 39

Which of the following descriptions most accurately characterizes the baby boomers?
They are aging and slowing down.
They are a shrinking market for new housing and home remodeling.
They are past their peak earning and spending years.
They account for about 1/3 of the population and hold 50% of Canada's wealth.
They were largely unaffected by the recent recession.

Question 40

Your marketing department is currently researching the size, density, location, age, and occupations of your target market.Which environment is being researched?
demographic
psychographic
economic
geographic
cultural

Question 41

The authors argue that the _____________ is most quickly changing society's destiny.
demographic environment
cultural environment
technological environment
competitive environment
natural environment

Question 42

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services?
Adults with disabilities
Hispanics
African Canadians
Telecommuters
Asian Canadians

Question 43

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.This is the ________ environment.
socio-legal
cultural
political
legal-technological
economic

Question 44

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.
geological
political
technological
economic
natural

Question 45

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.
geographic segmentation
targeted advertising messages
mass marketing
mainstream advertising
cause-related marketing

Question 46

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.
raw material market
natural environment
endangered environment
green movement
factors of production

Question 47

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation.
private
maximum
intermittent
at least some
no

Question 48

Which of the following is an accurate statement about the diversity of the Canadian population?
African Canadians represent the smallest non-white segment of the population.
Between 2001 and 2006, the visible minority population increased five times faster than the general population.
The Asian Canadian percentage of the population is expected to remain steady in the next 50 years.
In terms of ethnic diversity, Canada has about 100 ethnic populations reported in the 2006 census.
Canadian ethnic populations are expected to slowly increase in the next few decades.

Question 49

A country with a(n) ________ economy has rich markets for many different kinds of goods.
industrial
service
rural
subsistence
multicultural

Question 50

Which of the following projections is likely not applicable for the Canadian workforce?
a labour shortage in construction
a labour shortage in nursing
a labour shortage in the hotel industry
a labour shortage in the acting industry
a labour shortage in trucking

Question 51

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031.
5%
10%
20%
30%
40%

Question 52

What movement has encouraged marketers to pursue environmentally sustainable strategies?
the EPA
the black market
the green movement
the SOHO movement
green intervention

Question 53

A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.
industrial
service
technological
subsistence
developed

Question 54

Which of the following statements about income distribution in Canada is true?
In recent decades, the rich have gotten poorer.
In recent decades, the middle class has gotten richer.
In recent decades, the poor have gotten richer.
The top 5 percent of Canadian earners account for almost 25% of all income.
Incomes are generally equal across all visible minority groups.

Question 55

An increasing number of Canadian workers work out of their homes with technological conveniences such as personal computers, high-speed Internet access, and fax machines.These workers are referred to as the ________ market.
LOHAS
SOHO
Gen X
Millennial
Micropolitan

Question 56

Which of the following most accurately reflects the popularity of telecommuting?
Almost all Canadian businesses are expected to offer telecommuting options within the next decade.
The majority of Canadian businesses currently offer telecommuting programs for their employees.
About 15% of Canadian households report having a home office.
About 5% of Canadian businesses currently offer telecommuting programs for their employees.
The percentage of Canadian businesses offering telecommuting programs is expected to decline within the next decade.

Question 57

As more and more Canadians are moving to "Census Metropolitan Areas," marketers can most reasonably assume that ________.
geographic segmentation may be less critical
rural populations will offer an expanding market
there is an associated boom in the small office/home office market
congested areas may become more ensnarled
crime rates in metropolitan areas will increase

Question 58

Which of the following Canadian government initiatives established stringent pollution control standards?
the Environmental Protection Agency
the Federal Trade Commission
the Food and Drug Administration
the Consumer Product Safety Commission
the Environmental Protection Act

Question 59

Tech trends should be tracked by marketers because technology can represent
opportunities for the organization.
threats to the organization.
risks for the organization.
both threats and opportunities for the organization.
regulatory headaches.

Question 60

According to your text, members of which of the following groups tend to be cosmopolitan and professional with higher than average incomes.
Gen Xers
LGBT
Millennials
Echo boomers
Environmentalists

Question 61

The primary concern for consumers with the boom in Internet marketing is ________.
social networking
false advertising
privacy
sustainability
social responsibility

Question 62

A society's core beliefs and values have a high degree of ________.
persistence
simplicity
similarity
ethnocentrism
conformity

Question 63

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.
socializing with co-workers
going out less and staying home more
patriotism
do-it-yourself projects
adventurous experiences

Question 64

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride.Marketers responded to the increased ________ of Canadians with special products and promotions.
loyalty
patriotism
distrust
foreign intolerance
myopia

Question 65

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer?
a financial intermediary
a physical distribution firm
a marketing service agency
a reseller
a green marketer

Question 66

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?
financial
local
government
general
internal

Question 67

Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?
Gen Xers
Nontraditional households
"Micropolitan" populations
Millennials
Manufacturing workers

Question 68

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.
university enrollment
beer and wine
financial services
the apparel industry
the organic food industry

Question 69

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.
protect the interests of society
regulate prices
increase world trade
regulate monopolies
promote environmental sustainability

Question 70

Around the world, legislation affecting business will continue to ________.
become simplified
increase
stabilize
decrease
relax consumer protections

Question 71

Which of the following is a potential downside to using patriotic themes in marketing programs?
Levels of patriotism fluctuate rapidly.
Patriotism has been on the decline in the past decade.
Such promotions can be viewed as attempts to gain from others' triumph or tragedy.
Canadians are less confident in political organizations.
Few marketers currently use this technique.

Question 72

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.
marketing responses
cultural values
demographics
public policies
economies

Question 73

Cultural forecasters have noted a declining Canadian interest in ________.
dominating and taming nature
the fine arts
work as a source of satisfaction and self-definition
religious affiliation
organized crime

Question 74

Over the last two decades, how have Canadian views changed?
Employees have been increasing loyalty to their employers.
There has been growing confidence in political organizations.
There has been a decrease in trust towards business and institutions.
There has been growing confidence in institutions.
There has been growing loyalty towards business.

Question 75

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.
resellers
marketing services agencies
marketing intermediaries
physical distribution firms
geographic segments

Question 76

A company or association's ________ is designed to help guide responses to complex social responsibility issues.
code of ethics
cause-related marketing
discretion in enforcing regulations
privacy policy
core value system

Question 77

Cause-related marketing is ________.
a response to customer needs
a primary form of environmental awareness
a primary form of corporate giving
a response to corporate political problems
an attempt to influence customers' core beliefs

Question 78

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.
ethics; promotion responsibility
ethics; social responsibility
finances; employee discrimination
management ethics; cultural bias
promotion; pricing

Question 79

The legislation created to regulate marketing activities in Canada is called the ________.
Marketer's Act
Consumer Protection Act
Commercial Product Act
Competition Act
Business Fairness Promotion Act

Question 80

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.
social
cultural
political
cultural-economic
natural