Question 1

Members of which type of market buy goods and services for further processing or for use in the production process?
business
reseller
wholesale
consumer
retail

Accepted Answer

business

Question 2

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.What are you studying?
the macroenvironment
the microenvironment
the marketing environment
the green movement
the global environment

Accepted Answer

the microenvironment

Question 3

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
strategic planning
target markets
the marketing mix
strategic mix

Accepted Answer

the marketing environment

Question 4

According to the authors, which of the following would not be part of the macroenvironment?
competitors
company
marketing intermediaries
political organizations
suppliers

Accepted Answer

The answer of According to the authors, which of the...

Question 5

Workers, managers, and members of the board of directors are all part of a company's ________.
general public
internal public
local public
intermediary public
market public

Accepted Answer

The answer of Workers, managers, and members of the board...

Question 6

According to our conceptualization of marketing intermediaries, which of the following would not likely be a marketing intermediary for Pepsi-Cola?
Pepsi's ad agency
Pepsi's sugar supplier
Pepsi's bank
Pepsi's marketing consultants
Pepsi's insurance companies

Accepted Answer

The answer of According to our conceptualization of marketing intermediaries,...

Question 7

Which type of market buys goods and services to produce public services or to transfer them to others who need them?
government
reseller
wholesale
consumer
retail

Accepted Answer

The answer of Which type of market buys goods and...

Question 8

Which of the following factors is not part of the macroenvironment?
demographics
economics
technology
cultural forces
intermediaries

Accepted Answer

The answer of Which of the following factors is not...

Question 9

All of the groups within a company are called the ________.
culture
diversity
internal environment
climate
range

Accepted Answer

The answer of All of the groups within a company...

Question 10

The collection of larger societal forces affecting a company is referred to as _________.
the macroenvironment
the microenvironment
the marketing environment
the marketing mix
the global environment

Accepted Answer

The answer of The collection of larger societal forces affecting...

Question 11

The marketing environment is composed of __________.
the green environment and the demographic environment
strategic planning and the natural environment
the microenvironment and the macroenvironment
the minienvironment and the macroenvironment
the tactical environment and the strategic environment

Accepted Answer

The answer of The marketing environment is composed of __________.
the...

Question 12

Consumer organizations and environmental groups are examples of ________ publics.
general
local
government
citizen-action
media

Accepted Answer

The answer of Consumer organizations and environmental groups are examples...

Question 13

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
financial intermediaries
physical distribution firms
marketing service agencies
resellers
wholesalers

Accepted Answer

The answer of Banks, credit companies, insurance companies, and other...

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
teams
audiences
markets
publics
intermediaries

Accepted Answer

The answer of A company's marketing environment includes various ________...

Question 15

Which of the following is not considered part of a company's publics?
stockholders
government officials who may regulate the company's industry
media groups that may cover stories on the company
competitors
unions

Accepted Answer

The answer of Which of the following is not considered...

Question 16

Which type of organization helps companies to stock and move goods from their points of origin to their destination?
financial intermediary
physical distribution firm
marketing service firm
reseller
supplier

Accepted Answer

The answer of Which type of organization helps companies to...

Question 17

The players close to the company that impact a firm's ability to serve its customers constitute ________.
the macroenvironment
the microenvironment
the marketing environment
the marketing mix
the global environment

Accepted Answer

The answer of The players close to the company that...

Question 18

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original cater to?
business
reseller
government
consumer
marketing intermediary

Accepted Answer

The answer of Percy Original caters to a market of...

Question 19

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?
financial
media
citizen-action
local
regional

Accepted Answer

The answer of A popular blogger who writes and passes...

Question 20

Which of the following factors is not part of the macroenvironment?
natural environment
cultural shifts
technological trends
competitors
political trends

Accepted Answer

The answer of Which of the following factors is not...

Quiz 4: Analyzing the Marketing Environment

Members of which type of market buy goods and services for further processing or for use in the production process? business reseller wholesale consumer retail

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? the marketing environment strategic planning target markets the marketing mix strategic mix

According to the authors, which of the following would not be part of the macroenvironment? competitors company marketing intermediaries political organizations suppliers

Workers, managers, and members of the board of directors are all part of a company's ________. general public internal public local public intermediary public market public

According to our conceptualization of marketing intermediaries, which of the following would not likely be a marketing intermediary for Pepsi-Cola? Pepsi's ad agency Pepsi's sugar supplier Pepsi's bank Pepsi's marketing consultants Pepsi's insurance companies

Which type of market buys goods and services to produce public services or to transfer them to others who need them? government reseller wholesale consumer retail

Which of the following factors is not part of the macroenvironment? demographics economics technology cultural forces intermediaries

All of the groups within a company are called the ________. culture diversity internal environment climate range

The collection of larger societal forces affecting a company is referred to as _________. the macroenvironment the microenvironment the marketing environment the marketing mix the global environment

The marketing environment is composed of __________. the green environment and the demographic environment strategic planning and the natural environment the microenvironment and the macroenvironment the minienvironment and the macroenvironment the tactical environment and the strategic environment

Consumer organizations and environmental groups are examples of ________ publics. general local government citizen-action media

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. teams audiences markets publics intermediaries

Which of the following is not considered part of a company's publics? stockholders government officials who may regulate the company's industry media groups that may cover stories on the company competitors unions

Which type of organization helps companies to stock and move goods from their points of origin to their destination? financial intermediary physical distribution firm marketing service firm reseller supplier

The players close to the company that impact a firm's ability to serve its customers constitute ________. the macroenvironment the microenvironment the marketing environment the marketing mix the global environment

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original cater to? business reseller government consumer marketing intermediary

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public? financial media citizen-action local regional

Which of the following factors is not part of the macroenvironment? natural environment cultural shifts technological trends competitors political trends