Question 1

The primary concern for consumers with the boom in Internet marketing is ________.
social networking
false advertising
privacy
sustainability
social responsibility

Accepted Answer

The answer of The primary concern for consumers with the...

Question 2

A society's core beliefs and values have a high degree of ________.
persistence
simplicity
similarity
ethnocentrism
conformity

Accepted Answer

The answer of A society's core beliefs and values have...

Question 3

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.
socializing with co-workers
going out less and staying home more
patriotism
do-it-yourself projects
adventurous experiences

Accepted Answer

The answer of Watching the cultural trends of how people...

Question 4

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride.Marketers responded to the increased ________ of Canadians with special products and promotions.
loyalty
patriotism
distrust
foreign intolerance
myopia

Accepted Answer

The answer of Watching the cultural trends of how people...

Question 5

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer?
a financial intermediary
a physical distribution firm
a marketing service agency
a reseller
a green marketer

Accepted Answer

The answer of Currently, Diego Calabresa is employed by a...

Question 6

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?
financial
local
government
general
internal

Accepted Answer

The answer of ING, an international insurance and financial services...

Question 7

Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?
Gen Xers
Nontraditional households
"Micropolitan" populations
Millennials
Manufacturing workers

Accepted Answer

The answer of Noora DeLange is helping her company develop...

Question 8

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.
university enrollment
beer and wine
financial services
the apparel industry
the organic food industry

Accepted Answer

The answer of If baby boomers are predictors of where...

Question 9

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.
protect the interests of society
regulate prices
increase world trade
regulate monopolies
promote environmental sustainability

Accepted Answer

The answer of Business legislation has been created for three...

Question 10

Around the world, legislation affecting business will continue to ________.
become simplified
increase
stabilize
decrease
relax consumer protections

Accepted Answer

The answer of Around the world, legislation affecting business will...

Question 11

Which of the following is a potential downside to using patriotic themes in marketing programs?
Levels of patriotism fluctuate rapidly.
Patriotism has been on the decline in the past decade.
Such promotions can be viewed as attempts to gain from others' triumph or tragedy.
Canadians are less confident in political organizations.
Few marketers currently use this technique.

Accepted Answer

The answer of Which of the following is a potential...

Question 12

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.
marketing responses
cultural values
demographics
public policies
economies

Accepted Answer

The answer of A society's ________ are expressed in how...

Question 13

Cultural forecasters have noted a declining Canadian interest in ________.
dominating and taming nature
the fine arts
work as a source of satisfaction and self-definition
religious affiliation
organized crime

Accepted Answer

The answer of Cultural forecasters have noted a declining Canadian...

Question 14

Over the last two decades, how have Canadian views changed?
Employees have been increasing loyalty to their employers.
There has been growing confidence in political organizations.
There has been a decrease in trust towards business and institutions.
There has been growing confidence in institutions.
There has been growing loyalty towards business.

Accepted Answer

The answer of Over the last two decades, how have...

Question 15

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.
resellers
marketing services agencies
marketing intermediaries
physical distribution firms
geographic segments

Accepted Answer

The answer of LandPort Transportation and Omega Warehousing move and...

Question 16

A company or association's ________ is designed to help guide responses to complex social responsibility issues.
code of ethics
cause-related marketing
discretion in enforcing regulations
privacy policy
core value system

Accepted Answer

The answer of A company or association's ________ is designed...

Question 17

Cause-related marketing is ________.
a response to customer needs
a primary form of environmental awareness
a primary form of corporate giving
a response to corporate political problems
an attempt to influence customers' core beliefs

Accepted Answer

The answer of Cause-related marketing is ________.
a response to customer...

Question 18

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.
ethics; promotion responsibility
ethics; social responsibility
finances; employee discrimination
management ethics; cultural bias
promotion; pricing

Accepted Answer

The answer of The recent rash of business scandals and...

Question 19

The legislation created to regulate marketing activities in Canada is called the ________.
Marketer's Act
Consumer Protection Act
Commercial Product Act
Competition Act
Business Fairness Promotion Act

Accepted Answer

The answer of The legislation created to regulate marketing activities...

Question 20

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.
social
cultural
political
cultural-economic
natural

Accepted Answer

The answer of A society's basic values, perceptions, preferences, and...

Quiz 4: Analyzing the Marketing Environment

The primary concern for consumers with the boom in Internet marketing is ________. social networking false advertising privacy sustainability social responsibility

A society's core beliefs and values have a high degree of ________. persistence simplicity similarity ethnocentrism conformity

Watching the cultural trends of how people view others, observers have noted an increased interest in ________. socializing with co-workers going out less and staying home more patriotism do-it-yourself projects adventurous experiences

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride.Marketers responded to the increased ________ of Canadians with special products and promotions. loyalty patriotism distrust foreign intolerance myopia

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years. university enrollment beer and wine financial services the apparel industry the organic food industry

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________. protect the interests of society regulate prices increase world trade regulate monopolies promote environmental sustainability

Around the world, legislation affecting business will continue to ________. become simplified increase stabilize decrease relax consumer protections

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe. marketing responses cultural values demographics public policies economies

Cultural forecasters have noted a declining Canadian interest in ________. dominating and taming nature the fine arts work as a source of satisfaction and self-definition religious affiliation organized crime

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________. resellers marketing services agencies marketing intermediaries physical distribution firms geographic segments

A company or association's ________ is designed to help guide responses to complex social responsibility issues. code of ethics cause-related marketing discretion in enforcing regulations privacy policy core value system

Cause-related marketing is ________. a response to customer needs a primary form of environmental awareness a primary form of corporate giving a response to corporate political problems an attempt to influence customers' core beliefs

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of and . ethics; promotion responsibility ethics; social responsibility finances; employee discrimination management ethics; cultural bias promotion; pricing

The legislation created to regulate marketing activities in Canada is called the ________. Marketer's Act Consumer Protection Act Commercial Product Act Competition Act Business Fairness Promotion Act

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment. social cultural political cultural-economic natural