Deck 10: Corporate Social Responsibility for Sustainable Business Management

Question 1

What is the traditional marketing mix with 4 Ps?

A) Product, price, pride and promotion
B) Product, place, pride and promotion
C) Product, price, place and promotion
D) Product, price, place and pride

Answer 1

C

Question 2

What is cause-related marketing?

A) Cause-related marketing is closely linked to emotional branding
B) Cause-related marketing aims at creating an emotional bond between the customer and the seller
C) Cause-related marketing is binding the sale of a product to a particular result, leading to increased revenue streams and public recognition
D) All of these answers are correct

Answer 2

A

Question 3

Which of the following is NOT one of eight areas where business leaders need to reconsider traditional marketing principles for green marketing?

A) Initial positioning of the company within a market
B) Marketer expectation
C) Consumer perceptions of benefits that green products and services offer
D) Suitability of suppliers to engage in a green supply chain

Answer 3

B

Question 4

Which of the following is one of characteristics of the concept of green marketing?

A) Short-term actions for future generation
B) Businesses are responsible to the same level as individuals
C) Ethical responsibility of business
D) More than one of these

Question 5

Sustainable marketing can be defined as establishment, ____________, and the enhancement of customer relationships:

A) Confidence
B) Pushing and pulling
C) Maintenance
D) None of these answers is correct

Question 6

What is the micro-environment?

A) Where customers impact the way a business performs its day-to-day tasks
B) Where customers, competitors, suppliers and distributors impact the way a business performs its day-to-day tasks
C) It includes broader influences that usually have short-term and regular influences on business
D) All of these answers are correct

Question 7

What are the New 3 Ps in relations to the pillars of sustainability?

A) Economy (profits), environment (planet) and social equity (people)
B) Economy (profits), environment (planet) and quality (people)
C) Economy (profits), quality (planet) and social equity (people)
D) Social equity (profits), environment (planet) and quality (people)

Question 8

This form of the 3 Ps quickly was enriched by a fourth P:

A) Production
B) Plan
C) Progress
D) Provision

Question 9

The role of typical questions addressed by the food chain life-cycle assessment include:

A) The with packaging and without packaging options
B) The biodynamic versus organic agriculture
C) The fresh versus cold versus preserved food
D) All of these answers are correct

Question 10

What is a Keep the Green or Give the Green programme of Joie de Vivre Hospitality in San Francisco, California?

A) To introduce vegetarianism by offering healthful and delicious vegetarian menu choices that highlight organic vegetable, fruits and wine
B) To give guests options to reuse their towels and to encourage participation in a recycling programme
C) To encourages guests to think green when travelling, and offering healthful and delicious menu choices that highlight organic wines, local purveyors and on-site herb gardens is a natural extension
D) To support the use of mass transportation and offers hotel guests a reward (either a $20 gas-card from Chevron or a $20 carbon offset credit) to boost guest's awareness of green issues

Question 11

Which of the following is NOT one of the principles for responsible marketing?

A) Energy policy
B) Packing policy
C) Product/ service policy
D) Commercial communication

Question 12

Remodelling operations to become sustainable requires a holistic approach by hospitality managers that implies a thorough industry analysis to include:

A) Reviewing logistics and supply chain activities
B) Understanding the stakeholder expectation
C) Developing consumer loyalty
D) Improving the ways to increase profits

Question 13

Which of the following is NOT one of the means to communicate internally in a responsible company?

A) Seminars
B) Promotions
C) Postings in the buildings
D) Internal newspaper

Question 14

Which of the following is one of the ways to communicate externally in a responsible company?

A) A responsible company will engage in discussion with environmental organizations
B) A responsible company will ensure positive relations with the public authorities
C) A responsible company will communicate with non-government organizations or other consumer protection associations
D) All of these answers are correct

Question 15

Which of the following is NOT one of advantages of responsible marketing?

A) Increasing customer retention and brand loyalty
B) Driving innovation and creativity
C) Taking much less time to perform than traditional marketing
D) Protecting reputations and building strong brands

Question 16

_________ is described as the efforts by companies to portray themselves as environmentally responsible in order to cover up environmental misdemeanours:

A) Green marketing
B) Green communication
C) Greenwashing
D) Green PR

Question 17

The drivers for green business actions include:

A) Increased scrutiny from non-governmental organizations into the day-to-day operations of businesses in relations to environmental impacts
B) Carbon tax
C) Demands from society at large and consumers for transparency and for more governmental regulations to be put in place
D) All of these answers are correct

Question 18

Which of the following is NOT one of the traits of sustainable claims responsible companies make?

A) Smartness
B) Truthfulness and accuracy
C) Relevance
D) Clarity

Question 19

Which of the following is NOT one of the factors influencing brand values in the hospitality industry?

A) Visiting experiences
B) Service expectation
C) Reputation
D) Green manifestations

Question 20

Which of the following is NOT one of the key considerations in branding green services and products?

A) Brand connection
B) Product positioning
C) Image creation
D) Motivation