Question 1

What is the traditional marketing mix with 4 Ps?

Accepted Answer

The traditional marketing mix consists of four Ps: product, price, place, and promotion. These elements are essential to creating an effective marketing strategy. "Product" refers to the actual item or service being sold, "price" refers to the cost of the product, "place" refers to the distribution channels used to get the product to the customer, and "promotion" refers to the strategies used to advertise and market the product. Option C is the only one that includes all four of these elements.

Question 2

What is cause-related marketing?

Accepted Answer

A

Question 3

Which of the following is NOT one of eight areas where business leaders need to reconsider traditional marketing principles for green marketing?

Accepted Answer

The concept of "marketer expectation" is not typically highlighted as an area where traditional marketing principles need to be reconsidered for green marketing. Instead, areas such as initial positioning, consumer perceptions, and the engagement of suppliers in green supply chains are more directly relevant to the adaptation of marketing strategies for sustainability and environmental considerations.

Question 4

Which of the following is one of characteristics of the concept of green marketing?

Accepted Answer

The concept of green marketing includes multiple characteristics, such as the consideration of short-term actions for future generations, businesses taking responsibility for their actions to the same extent as individuals, and the ethical responsibility of businesses. Therefore, more than one of these options is a characteristic of green marketing.

Question 5

Sustainable marketing can be defined as establishment, ____________, and the enhancement of customer relationships:

Accepted Answer

Sustainable marketing focuses on not only acquiring new customers but also maintaining and enhancing relationships with existing customers. This involves creating products and services that are environmentally and socially responsible, being transparent about business practices, and actively engaging with customers to understand their needs and preferences. Pushing and pulling are tactics used in traditional marketing, while confidence is not directly related to the establishment and enhancement of customer relationships.

Question 6

What is the micro-environment?

Accepted Answer

The micro-environment includes customers, competitors, suppliers, and distributors, all of whom have an impact on how a business operates on a day-to-day basis. The other options are not entirely correct. While customers do have an impact, they are just one element of the micro-environment. The option "broader influences that usually have short-term and regular influences on business" is more akin to the definition of the macro-environment, which includes factors such as economic, social, and political trends.

Question 7

What are the New 3 Ps in relations to the pillars of sustainability?

Accepted Answer

The New 3 Ps refer to the three pillars of sustainability: profits (economy), planet (environment) and people (social equity). Option A accurately represents the New 3 Ps, while option B incorrectly includes "quality" instead of social equity, and option C inaccurately replaces planet with "quality". Option D replaces profits with social equity, which is also incorrect.

Question 8

This form of the 3 Ps quickly was enriched by a fourth P:

Accepted Answer

The answer of This form of the 3 Ps quickly...

Question 9

The role of typical questions addressed by the food chain life-cycle assessment include:

Accepted Answer

The answer of The role of typical questions addressed by...

Question 10

What is a Keep the Green or Give the Green programme of Joie de Vivre Hospitality in San Francisco, California?

Accepted Answer

The answer of What is a Keep the Green or...

Question 11

Which of the following is NOT one of the principles for responsible marketing?

Accepted Answer

The principles for responsible marketing include product/ service policy, packaging policy, commercial communication, and pricing policy. There is no principle specifically called energy policy.

Question 12

Remodelling operations to become sustainable requires a holistic approach by hospitality managers that implies a thorough industry analysis to include:

Accepted Answer

The answer of Remodelling operations to become sustainable requires a...

Question 13

Which of the following is NOT one of the means to communicate internally in a responsible company?

Accepted Answer

Promotions are not a means of internal communication, but rather a way of career advancement for employees. The other options listed (seminars, postings in the buildings, internal newspaper) are all common ways for responsible companies to communicate important information to their employees.

Question 14

Which of the following is one of the ways to communicate externally in a responsible company?

Accepted Answer

A responsible company should engage in dialogue and communication with a variety of external stakeholders, including environmental organizations, public authorities, non-government organizations, and consumer protection associations. By doing so, they can demonstrate their commitment to responsible practices and build positive and constructive relationships with these groups. These types of communication are essential for building trust and credibility with the public and for ensuring that companies are able to address potential concerns or issues in a timely and effective manner.

Question 15

Which of the following is NOT one of advantages of responsible marketing?

Accepted Answer

The statement that responsible marketing takes much less time to perform than traditional marketing is not one of the advantages listed for responsible marketing.

Question 16

_________ is described as the efforts by companies to portray themselves as environmentally responsible in order to cover up environmental misdemeanours:

Accepted Answer

Greenwashing refers to the practice of companies making false or exaggerated claims about how environmentally friendly their products or operations are, in order to win over consumers who are concerned about the environment. It is often used as a way for companies to cover up environmental misdemeanours or to distract from more serious environmental problems. Green marketing, green communication, and green PR can be legitimate efforts by companies to promote their environmentally friendly practices, but greenwashing specifically refers to deceptive or misleading attempts to portray a company as more environmentally responsible than it really is.

Question 17

The drivers for green business actions include:

Accepted Answer

All of these drivers for green business actions are correct. Increased scrutiny from non-governmental organizations, the implementation of a carbon tax, and demands from society and consumers are all motivating factors for businesses to take action towards sustainability and environmental responsibility.

Question 18

Which of the following is NOT one of the traits of sustainable claims responsible companies make?

Accepted Answer

The traits of sustainable claims responsible companies include truthfulness and accuracy, relevance, and clarity, but "smartness" is not a commonly recognized trait in this context. Therefore, option A - Smartness - is the correct answer as it is not one of the traits of a sustainable claim.

Question 19

Which of the following is NOT one of the factors influencing brand values in the hospitality industry?

Accepted Answer

The answer of Which of the following is NOT one...

Question 20

Which of the following is NOT one of the key considerations in branding green services and products?

Accepted Answer

The key considerations in branding green services and products are brand connection, product positioning, and image creation. Motivation is not typically considered a key factor in branding, although it may be a factor in motivating customers to make sustainable choices.

Quiz 10: Corporate Social Responsibility for Sustainable Business Management