Deck 13: Perception and Information Processing

ملء الشاشة (f)
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سؤال
Perception is the process whereby individuals receive, select, organize, and interpret sensory stimuli to produce a meaningful picture of their world.
استخدم زر المسافة أو
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لقلب البطاقة.
سؤال
Retention is the series of activities whereby sensory stimuli are perceived, transformed into information, and stored in a person's memory to be retrieved for later use.
سؤال
The interpretation of sensations to produce meaning is the sensory system.
سؤال
Hidden words and images, most of which appeal to subconscious drives such as sex and thanatos, are subvisual messages.
سؤال
Incongruities occur when the advertisement implies more than what the written copy states.
سؤال
Price is the most widely employed surrogate indicator.
سؤال
Most surrogate indicators are nonperformance attributes and are generally less likely to validly predict product performance.
سؤال
The proximity principle holds that people categorize stimuli into smooth, uninterrupted, continuous forms, rather than into discontinuous patterns.
سؤال
The closure principle states that people tend to perceive incomplete patterns as being complete based on prior experiences.
سؤال
Confidence value concerns the consumer's self-perceived ability to use a product's attributes to correctly distinguish among brands.
سؤال
The tendency of people to notice stimuli related to their own needs, wants, interests, values, attitudes, and beliefs is __________.

A) Perception
B) Perceptual predispositions
C) Perceptual defense
D) Perceptual vigilance
E) Perceptual offense
سؤال
What is contextual advertising?

A) Search engine optimization
B) A system which sensors advertising according to age
C) A system through which ads get served up online to an individual viewer of a Web page based on the content the viewer is reading
D) A system which suggests products or services similar items the consumer has recently purchased
E) Word of mouth advertising
سؤال
Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

A) Impression management
B) A euphemism
C) Deceptive techniques
D) Perceptual techniques
E) Positive spin control
سؤال
Messages which are repeatedly flashed extremely briefly every few seconds to consumers are __________.

A) Visual messages
B) Embeds
C) Euphemisms
D) Deception
E) Subvisual messages
سؤال
Price decreases and quality improvements are examples of __________.

A) Impression management
B) Desired market changes
C) Market signals
D) Product-related attributes
E) Spin control
سؤال
The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

A) Indirect indicator
B) Nonproduct related attribute
C) Intrinsic cue
D) Extrinsic cue
E) Physical outside attribute
سؤال
Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

A) Market share
B) Price
C) Channel of distribution
D) Retail space
E) Exclusitivity
سؤال
The suggestion that people acquire meaning from the totality of a group of proximate stimuli rather than from any one individual stimulus is __________.

A) The Gestalt principle
B) Principles of context
C) Principles of form
D) Principles of grouping
E) Similarity principles
سؤال
Hotwire.com offered a packaged vacation to the Jones family including hotel, airfare, and rental car. What is this bundle vacation package demonstrating?

A) Proximity principle
B) Principle of context
C) Conformity principle
D) Yield management
E) Principle of form
سؤال
What a person expects to perceive or is used to perceiving is a __________.

A) Conformity set
B) Similarity set
C) Principles of form
D) Perceptual set
E) Principles of perception
سؤال
Which two factors determine the nature of selective perception?
سؤال
Cite and describe two marketing implications of selective perception.
سؤال
What is the relationship between deception and subjective perception?
سؤال
What is the relationship between subliminal messages and the absolute threshold level?
سؤال
What is sensory adaptation? Provide an example of an instance where you have experienced sensory adaptation.
سؤال
What is backmasking? Describe the theory behind this form of subliminal messaging.
سؤال
List three practical difficulties in using subliminal messaging.
سؤال
What is the formula for Weber's Law? What does it measure?
سؤال
Cite three undesirable market changes that marketers try to make unnoticeable by consumers.
سؤال
Cite and describe four conditions where consumers use surrogate indicators.
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ملء الشاشة (f)
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Deck 13: Perception and Information Processing
1
Perception is the process whereby individuals receive, select, organize, and interpret sensory stimuli to produce a meaningful picture of their world.
True
2
Retention is the series of activities whereby sensory stimuli are perceived, transformed into information, and stored in a person's memory to be retrieved for later use.
False
3
The interpretation of sensations to produce meaning is the sensory system.
False
4
Hidden words and images, most of which appeal to subconscious drives such as sex and thanatos, are subvisual messages.
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افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
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k this deck
5
Incongruities occur when the advertisement implies more than what the written copy states.
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افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
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k this deck
6
Price is the most widely employed surrogate indicator.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
7
Most surrogate indicators are nonperformance attributes and are generally less likely to validly predict product performance.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
8
The proximity principle holds that people categorize stimuli into smooth, uninterrupted, continuous forms, rather than into discontinuous patterns.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
9
The closure principle states that people tend to perceive incomplete patterns as being complete based on prior experiences.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
10
Confidence value concerns the consumer's self-perceived ability to use a product's attributes to correctly distinguish among brands.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
11
The tendency of people to notice stimuli related to their own needs, wants, interests, values, attitudes, and beliefs is __________.

A) Perception
B) Perceptual predispositions
C) Perceptual defense
D) Perceptual vigilance
E) Perceptual offense
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
12
What is contextual advertising?

A) Search engine optimization
B) A system which sensors advertising according to age
C) A system through which ads get served up online to an individual viewer of a Web page based on the content the viewer is reading
D) A system which suggests products or services similar items the consumer has recently purchased
E) Word of mouth advertising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
13
Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

A) Impression management
B) A euphemism
C) Deceptive techniques
D) Perceptual techniques
E) Positive spin control
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
14
Messages which are repeatedly flashed extremely briefly every few seconds to consumers are __________.

A) Visual messages
B) Embeds
C) Euphemisms
D) Deception
E) Subvisual messages
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
15
Price decreases and quality improvements are examples of __________.

A) Impression management
B) Desired market changes
C) Market signals
D) Product-related attributes
E) Spin control
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
16
The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

A) Indirect indicator
B) Nonproduct related attribute
C) Intrinsic cue
D) Extrinsic cue
E) Physical outside attribute
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
17
Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

A) Market share
B) Price
C) Channel of distribution
D) Retail space
E) Exclusitivity
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
18
The suggestion that people acquire meaning from the totality of a group of proximate stimuli rather than from any one individual stimulus is __________.

A) The Gestalt principle
B) Principles of context
C) Principles of form
D) Principles of grouping
E) Similarity principles
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
19
Hotwire.com offered a packaged vacation to the Jones family including hotel, airfare, and rental car. What is this bundle vacation package demonstrating?

A) Proximity principle
B) Principle of context
C) Conformity principle
D) Yield management
E) Principle of form
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
20
What a person expects to perceive or is used to perceiving is a __________.

A) Conformity set
B) Similarity set
C) Principles of form
D) Perceptual set
E) Principles of perception
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
21
Which two factors determine the nature of selective perception?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
22
Cite and describe two marketing implications of selective perception.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
23
What is the relationship between deception and subjective perception?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
24
What is the relationship between subliminal messages and the absolute threshold level?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
25
What is sensory adaptation? Provide an example of an instance where you have experienced sensory adaptation.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
26
What is backmasking? Describe the theory behind this form of subliminal messaging.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
27
List three practical difficulties in using subliminal messaging.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
28
What is the formula for Weber's Law? What does it measure?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
29
Cite three undesirable market changes that marketers try to make unnoticeable by consumers.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
30
Cite and describe four conditions where consumers use surrogate indicators.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
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فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.