Question 1

Perception is the process whereby individuals receive, select, organize, and interpret sensory stimuli to produce a meaningful picture of their world.

Accepted Answer

Perception involves the cognitive processes that enable individuals to make sense of the stimuli they encounter, by receiving, selecting, organizing, and interpreting sensory information to form a coherent understanding of their environment.

Question 2

Retention is the series of activities whereby sensory stimuli are perceived, transformed into information, and stored in a person's memory to be retrieved for later use.

Accepted Answer

Retention refers to the ability to keep or hold information in memory, but the process of perceiving, transforming, and storing sensory stimuli is more accurately described as encoding.

Question 3

The interpretation of sensations to produce meaning is the sensory system.

Accepted Answer

The interpretation of sensations to produce meaning is a function of the perceptual system, not solely the sensory system. The sensory system is responsible for detecting stimuli, while the perceptual system interprets these signals to produce meaning.

Question 4

Hidden words and images, most of which appeal to subconscious drives such as sex and thanatos, are subvisual messages.

Accepted Answer

Subvisual messages, often referred to as subliminal messages, are stimuli or signals below the threshold of human perception and do not necessarily include hidden words or images related to subconscious drives like sex and thanatos. They are designed to bypass the conscious mind.

Question 5

Incongruities occur when the advertisement implies more than what the written copy states.

Accepted Answer

The answer of Incongruities occur when the advertisement implies more...

Question 6

Price is the most widely employed surrogate indicator.

Accepted Answer

Price is often used as a surrogate indicator because it can reflect various underlying factors such as quality, supply and demand, and brand value, making it a widely employed measure for comparison and decision-making.

Question 7

Most surrogate indicators are nonperformance attributes and are generally less likely to validly predict product performance.

Accepted Answer

Surrogate indicators often measure aspects indirectly related to the actual performance of a product, making them less reliable predictors of how well the product will perform in its intended use.

Question 8

The proximity principle holds that people categorize stimuli into smooth, uninterrupted, continuous forms, rather than into discontinuous patterns.

Accepted Answer

The proximity principle actually states that objects that are near or proximate to each other tend to be grouped together by the human mind, rather than being perceived as separate. It's part of the Gestalt principles of perceptual organization, not about categorizing stimuli into smooth, continuous forms.

Question 9

The closure principle states that people tend to perceive incomplete patterns as being complete based on prior experiences.

Accepted Answer

The closure principle, part of Gestalt psychology, suggests that individuals have a tendency to see incomplete figures as complete because our brain fills in the gaps of what we perceive, based on our previous experiences and knowledge.

Question 10

Confidence value concerns the consumer's self-perceived ability to use a product's attributes to correctly distinguish among brands.

Accepted Answer

Confidence value refers to the consumer's belief in their own ability to evaluate a product's attributes effectively, which helps them differentiate between various brands.

Question 11

The tendency of people to notice stimuli related to their own needs, wants, interests, values, attitudes, and beliefs is __________.

Accepted Answer

Perceptual vigilance refers to the tendency of individuals to be more aware of stimuli that relate to their own needs, wants, interests, values, attitudes, and beliefs. This means they are more likely to notice information that is relevant to them.

Question 12

What is contextual advertising?

Accepted Answer

Contextual advertising is a form of targeted advertising where the ads displayed on a webpage are relevant to the content of the page. This ensures that viewers see ads that are likely to be of interest to them, based on the subject matter they are currently reading or viewing.

Question 13

Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

Accepted Answer

This is an example of impression management, where Jason is presenting a weakness in a way that could be perceived as a strength, aiming to create a favorable impression.

Question 14

Messages which are repeatedly flashed extremely briefly every few seconds to consumers are __________.

Accepted Answer

Subvisual messages are those that are flashed so briefly that they are not consciously perceived, often used in attempts at subliminal advertising.

Question 15

Price decreases and quality improvements are examples of __________.

Accepted Answer

The answer of Price decreases and quality improvements are examples...

Question 16

The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

Accepted Answer

Intrinsic cues are inherent to the product itself, such as the nutritional ingredients in a Slimfast shake, which are directly related to the product's composition.

Question 17

Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

Accepted Answer

The answer of Tory Burch shoes and tote bags are...

Question 18

The suggestion that people acquire meaning from the totality of a group of proximate stimuli rather than from any one individual stimulus is __________.

Accepted Answer

The Gestalt principle is based on the idea that people perceive the whole of something as more than the sum of its parts, suggesting that meaning is derived from the totality of a group of proximate stimuli rather than from individual elements.

Question 19

Hotwire.com offered a packaged vacation to the Jones family including hotel, airfare, and rental car. What is this bundle vacation package demonstrating?

Accepted Answer

The answer of Hotwire.com offered a packaged vacation to the...

Question 20

What a person expects to perceive or is used to perceiving is a __________.

Accepted Answer

A perceptual set is a psychological mechanism that influences how a person perceives their surroundings based on their expectations, experiences, and prior knowledge. It shapes the way we interpret sensory information, leading us to see what we expect to see.

Quiz 13: Perception and Information Processing