Question 1

Identification of source of product is important to the ________&#10;A)Employee&#10;B)Consumer&#10;C)Brand&#10;D)Government

Accepted Answer

Consumers need to identify the source of a product to ensure its authenticity, quality, and to make informed purchasing decisions.

Question 2

__________is high when the brand is unknown.&#10;A)Term&#10;B)Trust&#10;C)Risk&#10;D)Quantity

Accepted Answer

Risk is high when the brand is unknown because consumers may feel uncertain about the product's quality or reliability.

Question 3

Bisleri v/s unbranded bottled water indicates to a customer&#10;A)Signal of quantity&#10;B)Signal of Slogan&#10;C)Signal of Tagline&#10;D)Signal of quality

Accepted Answer

Bisleri, being a well-known and established brand, signals quality to customers compared to unbranded bottled water. This is because branded products often come with a reputation for consistency and safety standards.

Question 4

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst&#10;A)Generic Product&#10;B)Core Product&#10;C)Expected product&#10;D)Potential product

Accepted Answer

The core product is the fundamental need or want that consumers satisfy by consuming the product or service. In the example given, Nimbooz by 7 Up satisfies the core need of quenching thirst.

Question 5

I phone - Made in USA is an example of&#10;A)Quality&#10;B)Country of Origin&#10;C)Product Scope&#10;D)Brand image

Accepted Answer

The phrase "Made in USA" on an iPhone highlights the country where the product is manufactured, which is an example of Country of Origin. This can influence consumer perceptions about the quality, craftsmanship, and value of the product based on their views of that country.

Question 6

The major cause of brands losing their credibility and the identity is due to -------------&#10;A)Brand image&#10;B)Brand Trap&#10;C)Brand personality&#10;D)Brand positioning

Accepted Answer

Brand Trap occurs when a brand loses its identity and credibility by failing to maintain its core values and promises, leading to confusion and distrust among consumers.

Question 7

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____&#10;A)Brand image trap&#10;B)Brand position trap&#10;C)External perspective trap&#10;D)Product-Attribute Fixation:

Accepted Answer

Brand image trap occurs when a company becomes overly focused on maintaining its brand image, potentially leading to missed opportunities for innovation or adaptation to market changes. Removing the logo to introduce a new design could be seen as an attempt to break free from this trap, but it also risks the trap itself by potentially alienating customers who identify with the logo as part of the brand's image.

Question 8

Fevicol is not known as a brand, but by it positioning as &#34;the strong adhesive&#34;. &#34;Fevicol ka Jhood hai. This is a________&#10;A)Brand image trap&#10;B)Brand position trap&#10;C)External perspective trap&#10;D)Product-Attribute Fixation:

Accepted Answer

Fevicol's positioning as "the strong adhesive" is an example of a Brand Position Trap, where the brand becomes synonymous with a specific attribute or benefit, potentially limiting its ability to diversify or reposition in the future.

Question 9

How many positioning strategies are there ?&#10;A)Five&#10;B)Four&#10;C)Three&#10;D)Seven

Accepted Answer

There are seven positioning strategies commonly recognized in marketing: price, product attributes, competition, application, quality or value, product user, and product class.

Question 10

As per the perceptual Map it is Low in sugar & Low in Calorie is&#10;A)Pepsi&#10;B)Fanta&#10;C)Diet coke&#10;D)Coke

Accepted Answer

Diet Coke is specifically marketed as a low sugar and low calorie alternative to regular Coke, fitting the description provided.

Question 11

As per the perceptual Map it is Cars that are expensive & sporty&#10;A)BMW&#10;B)Wagon R&#10;C)NaNo&#10;D)Honda city

Accepted Answer

The answer of As per the perceptual Map it is...

Question 12

Brand positioning of Tide - Tide hai tho white hai&#10;A)Product Attribute&#10;B)Price and Quality&#10;C)User&#10;D)Cultural symbol

Accepted Answer

The answer of Brand positioning of Tide - Tide hai...

Question 13

The brand that has a rugged personality is&#10;A)Frooti&#10;B)BMW&#10;C)Woodland Shoes&#10;D)Iphone

Accepted Answer

The answer of The brand that has a rugged personality...

Question 14

Choose the brand with a sophisticated personality&#10;A)Ghadi detergent&#10;B)Mercedes&#10;C)McDonald's&#10;D)Pantaloons

Accepted Answer

The answer of Choose the brand with a sophisticated personality&#10;A)Ghadi...

Question 15

Brand that promotes itself of having an honest and down-to -earth personality&#10;A)Tata&#10;B)Gucci&#10;C)Porsche&#10;D)Vivo

Accepted Answer

The answer of Brand that promotes itself of having an...

Question 16

A brand that showcases a daring, imaginative and high spirited personality.&#10;A)Thumbs Up&#10;B)Raymond&#10;C)Haldiram&#10;D)Bata

Accepted Answer

The answer of A brand that showcases a daring, imaginative...

Question 17

McDonalds with Coca-Cola is an example of ____ type of co-branding.&#10;A)Composite&#10;B)Ingredient&#10;C)vertical&#10;D)brand extension

Accepted Answer

The answer of McDonalds with Coca-Cola is an example of...

Question 18

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.&#10;A)Ingredient co-branding&#10;B)Composite Co- branding&#10;C)Ad- hoc&#10;D)Moving the brand up

Accepted Answer

The answer of Sunfeast Farmlite digestive biscuits made from Aashirvaad...

Question 19

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension&#10;A)Advantage&#10;B)Disadvantage&#10;C)Loss&#10;D)Image

Accepted Answer

The answer of Kissan Pichkoo, A squeeze bottle for ketchup,...

Question 20

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are&#10;A)Brand extension&#10;B)Line Extension&#10;C)Co- branding&#10;D)Ad- brands

Accepted Answer

The answer of Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer,...

Question 21

Which of one of the following is an advantage of brand extension?&#10;A)Can confuse or frustrate consumers&#10;B)Can dilute brand meaning&#10;C)Improve brand image&#10;D)Can fail and hurt parent brand image

Accepted Answer

The answer of Which of one of the following is...

Question 22

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A)Range brand
B)Individual brand
C)Family brand
D)Generic brand

Accepted Answer

The answer of A product that is named only by...

Question 23

In the&#160;brand-product matrix&#160;all current existing brand are represented in form of rows referred to as:&#10;A)Brand equity&#10;B)Brand Identity&#10;C)Brand portfolio&#10;D)Brand Personality

Accepted Answer

The answer of In the&#160;brand-product matrix&#160;all current existing brand are...

Question 24

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:&#10;A)City&#10;B)Organization&#10;C)People&#10;D)Country

Accepted Answer

The answer of The brand product matrix can be defined...

Question 25

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.

A)Proud Mix
B)Proud line
C)Brand Mix
D)Brand Line

Accepted Answer

The answer of _________may include different brands, or a single...

Deck 3: Branding and Positioning Strategies