Question 1

Identification of source of product is important to the ________
A)Employee
B)Consumer
C)Brand
D)Government

Accepted Answer

Consumers need to identify the source of a product to ensure its authenticity, quality, and to make informed purchasing decisions.

Question 2

__________is high when the brand is unknown.
A)Term
B)Trust
C)Risk
D)Quantity

Accepted Answer

Risk is high when the brand is unknown because consumers may feel uncertain about the product's quality or reliability.

Question 3

Bisleri v/s unbranded bottled water indicates to a customer
A)Signal of quantity
B)Signal of Slogan
C)Signal of Tagline
D)Signal of quality

Accepted Answer

Bisleri, being a well-known and established brand, signals quality to customers compared to unbranded bottled water. This is because branded products often come with a reputation for consistency and safety standards.

Question 4

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst
A)Generic Product
B)Core Product
C)Expected product
D)Potential product

Accepted Answer

The core product is the fundamental need or want that consumers satisfy by consuming the product or service. In the example given, Nimbooz by 7 Up satisfies the core need of quenching thirst.

Question 5

I phone - Made in USA is an example of
A)Quality
B)Country of Origin
C)Product Scope
D)Brand image

Accepted Answer

The phrase "Made in USA" on an iPhone highlights the country where the product is manufactured, which is an example of Country of Origin. This can influence consumer perceptions about the quality, craftsmanship, and value of the product based on their views of that country.

Question 6

The major cause of brands losing their credibility and the identity is due to -------------
A)Brand image
B)Brand Trap
C)Brand personality
D)Brand positioning

Accepted Answer

Brand Trap occurs when a brand loses its identity and credibility by failing to maintain its core values and promises, leading to confusion and distrust among consumers.

Question 7

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____
A)Brand image trap
B)Brand position trap
C)External perspective trap
D)Product-Attribute Fixation:

Accepted Answer

Brand image trap occurs when a company becomes overly focused on maintaining its brand image, potentially leading to missed opportunities for innovation or adaptation to market changes. Removing the logo to introduce a new design could be seen as an attempt to break free from this trap, but it also risks the trap itself by potentially alienating customers who identify with the logo as part of the brand's image.

Question 8

Fevicol is not known as a brand, but by it positioning as "the strong adhesive". "Fevicol ka Jhood hai. This is a________
A)Brand image trap
B)Brand position trap
C)External perspective trap
D)Product-Attribute Fixation:

Accepted Answer

Fevicol's positioning as "the strong adhesive" is an example of a Brand Position Trap, where the brand becomes synonymous with a specific attribute or benefit, potentially limiting its ability to diversify or reposition in the future.

Question 9

How many positioning strategies are there ?
A)Five
B)Four
C)Three
D)Seven

Accepted Answer

There are seven positioning strategies commonly recognized in marketing: price, product attributes, competition, application, quality or value, product user, and product class.

Question 10

As per the perceptual Map it is Low in sugar & Low in Calorie is
A)Pepsi
B)Fanta
C)Diet coke
D)Coke

Accepted Answer

Diet Coke is specifically marketed as a low sugar and low calorie alternative to regular Coke, fitting the description provided.

Question 11

As per the perceptual Map it is Cars that are expensive & sporty
A)BMW
B)Wagon R
C)NaNo
D)Honda city

Accepted Answer

BMW cars are typically positioned as both expensive and sporty in the market, aligning with the characteristics mentioned in the perceptual map.

Question 12

Brand positioning of Tide - Tide hai tho white hai
A)Product Attribute
B)Price and Quality
C)User
D)Cultural symbol

Accepted Answer

The slogan "Tide hai toh white hai" emphasizes the product attribute, specifically Tide's effectiveness in making clothes white. This focuses on the specific benefit or feature of the product.

Question 13

The brand that has a rugged personality is
A)Frooti
B)BMW
C)Woodland Shoes
D)Iphone

Accepted Answer

Woodland Shoes is known for its rugged personality, emphasizing durability and outdoor use, which aligns with the characteristics of a rugged brand personality.

Question 14

Choose the brand with a sophisticated personality
A)Ghadi detergent
B)Mercedes
C)McDonald's
D)Pantaloons

Accepted Answer

Mercedes is known for its sophisticated and luxurious brand personality, appealing to consumers who value premium quality and elegance in their vehicles.

Question 15

Brand that promotes itself of having an honest and down-to -earth personality
A)Tata
B)Gucci
C)Porsche
D)Vivo

Accepted Answer

Tata is known for its honest and down-to-earth brand personality, focusing on trustworthiness and reliability, which aligns with its diverse range of products and services aimed at a broad audience.

Question 16

A brand that showcases a daring, imaginative and high spirited personality.
A)Thumbs Up
B)Raymond
C)Haldiram
D)Bata

Accepted Answer

Thumbs Up is known for its daring and high-spirited brand personality, often showcasing imaginative and bold advertising campaigns.

Question 17

McDonalds with Coca-Cola is an example of ____ type of co-branding.
A)Composite
B)Ingredient
C)vertical
D)brand extension

Accepted Answer

The answer of McDonalds with Coca-Cola is an example of...

Question 18

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.
A)Ingredient co-branding
B)Composite Co- branding
C)Ad- hoc
D)Moving the brand up

Accepted Answer

Ingredient co-branding involves using a well-known brand as an ingredient or component of another product, enhancing its appeal. In this case, Aashirvaad atta, a recognized brand, is used as a key ingredient in Sunfeast Farmlite digestive biscuits, exemplifying ingredient co-branding.

Question 19

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension
A)Advantage
B)Disadvantage
C)Loss
D)Image

Accepted Answer

Adding functional benefits like Kissan Pichkoo, a squeeze bottle for ketchup, and Byjus 1-3 years, helps in attracting new customers, which is considered an advantage of line extension. It allows the brand to cater to specific needs or preferences, potentially increasing its market share.

Question 20

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are
A)Brand extension
B)Line Extension
C)Co- branding
D)Ad- brands

Accepted Answer

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are all products from the same brand, Dettol. This is an example of brand extension, where a company uses its existing brand name to launch new products in different categories.

Quiz 3: Branding and Positioning Strategies

Identification of source of product is important to the ________

__________is high when the brand is unknown.

Bisleri v/s unbranded bottled water indicates to a customer

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

I phone - Made in USA is an example of

The major cause of brands losing their credibility and the identity is due to -------------

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

Fevicol is not known as a brand, but by it positioning as "the strong adhesive". "Fevicol ka Jhood hai. This is a________

How many positioning strategies are there ?

As per the perceptual Map it is Low in sugar & Low in Calorie is

As per the perceptual Map it is Cars that are expensive & sporty

Brand positioning of Tide - Tide hai tho white hai

The brand that has a rugged personality is

Choose the brand with a sophisticated personality

Brand that promotes itself of having an honest and down-to -earth personality

A brand that showcases a daring, imaginative and high spirited personality.

McDonalds with Coca-Cola is an example of ____ type of co-branding.

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are