Question 1

Which of one of the following is an advantage of brand extension?
A)Can confuse or frustrate consumers
B)Can dilute brand meaning
C)Improve brand image
D)Can fail and hurt parent brand image

Accepted Answer

Brand extension can improve brand image by leveraging the existing brand's reputation and trust to introduce new products, thereby enhancing the overall perception of the brand.

Question 2

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
A)Range brand
B)Individual brand
C)Family brand
D)Generic brand

Accepted Answer

Generic brands are products that are not marketed under a specific brand name but are identified only by their product category. They often cost less than branded products and are perceived to be of lower quality, although this is not always the case. The term "generic brand" applies when the product name describes the general category rather than being a specific brand name developed by the company.

Question 3

In the brand-product matrix all current existing brand are represented in form of rows referred to as:
A)Brand equity
B)Brand Identity
C)Brand portfolio
D)Brand Personality

Accepted Answer

In the brand-product matrix, all current existing brands are represented in the form of rows, which is referred to as the brand portfolio. This concept helps in organizing and managing a company's entire set of brands.

Question 4

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
A)City
B)Organization
C)People
D)Country

Accepted Answer

The brand product matrix is a framework that displays the different products sold by an organization under each of its brands, helping to visualize the range and relationship of its product portfolio.

Question 5

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
A)Proud Mix
B)Proud line
C)Brand Mix
D)Brand Line

Accepted Answer

The answer of _________may include different brands, or a single...

Quiz 3: Branding and Positioning Strategies

Which of one of the following is an advantage of brand extension?

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.