Question 1

A cluster of complementary goods and services across diverse set of industries is called as_______________&#10;A)market place&#10;B)meta market&#10;C)market space&#10;D)resource market

Accepted Answer

A meta market is a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. This concept integrates these various services and goods into a single, broad market, providing consumers with a comprehensive solution.

Question 2

advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.&#10;A)Interactive&#10;B)Contextual&#10;C)Traditional&#10;D)Website.

Accepted Answer

Interactive advertising allows for a direct and personal engagement with the consumer, enabling two-way communication and personalized experiences.

Question 3

One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.&#10;A)To make products easily visible and available&#10;B)To promote sales of products&#10;C)To differentiate their products from those of competitors&#10;D)To do marketing surveys

Accepted Answer

Differentiating products from those of competitors is crucial for creating consumer perceptions that a product is worth purchasing. This involves highlighting unique features or benefits that set the product apart in the marketplace.

Question 4

technology is changing the way consumers relate to products and markets______________&#10;A)Information&#10;B)New&#10;C)Digital&#10;D)Cyber

Accepted Answer

Digital technology is the primary driver behind changes in how consumers interact with products and markets, enabling new forms of communication, transaction, and product personalization.

Question 5

Cyber consumers are not______________&#10;A)Heterogeneous&#10;B)segmented&#10;C)mass&#10;D)Homogeneous

Accepted Answer

Cyber consumers are not homogeneous because they come from diverse backgrounds, have different preferences, and exhibit varied behaviors online. This diversity makes them heterogeneous rather than being a uniform group with identical characteristics.

Question 6

e-Tailing will have to co-exist with ________________retailing.&#10;A)e-Commerce&#10;B)traditional&#10;C)mobile&#10;D)integrated

Accepted Answer

e-Tailing, or electronic retailing, is a subset of e-commerce that focuses on the sale of goods and services through the internet. It will have to co-exist with traditional retailing, which involves selling goods and services through physical stores. Traditional retailing offers customers a different shopping experience, such as the ability to physically inspect products and receive immediate gratification upon purchase, which complements the online shopping experience.

Question 7

____________the appropriate market segment has become ever more important when carrying out e-branding campaigns.&#10;A)Segmenting&#10;B)Positioning&#10;C)Targeting&#10;D)Implementing

Accepted Answer

Targeting the appropriate market segment is crucial in e-branding campaigns because it ensures that marketing efforts are directed towards the group of consumers most likely to be interested in the product or service, making the campaign more effective and efficient.

Question 8

Creating and securing a brand name in the physical world requires extensive marketing___________. .&#10;A)Research&#10;B)strategy&#10;C)effort&#10;D)media

Accepted Answer

Creating and securing a brand name in the physical world requires extensive marketing research.

Question 9

Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________&#10;A)media&#10;B)tactics&#10;C)research&#10;D)information

Accepted Answer

The answer of Online marketing of all types offers superior...

Question 10

Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a_____________context.&#10;A)geographic&#10;B)natural&#10;C)confined&#10;D)cultural

Accepted Answer

Digital branding often needs to address consumers in a cultural context, as understanding and integrating into the cultural nuances of a target audience can significantly enhance the effectiveness of branding efforts. This approach ensures that the brand's messaging is relevant, respectful, and resonant with the values, beliefs, and practices of the audience.

Question 11

What is the last stage of the consumer decision process?&#10;A)problem recognition&#10;B)post purchase behaviour&#10;C)alternative evaluation&#10;D)Purchase

Accepted Answer

The answer of What is the last stage of the...

Question 12

Media are the bridges that carry messages back and forth between companies and __________&#10;A)consumers&#10;B)customers&#10;C)prospects&#10;D)influencers.

Accepted Answer

The answer of Media are the bridges that carry messages...

Question 13

The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________.&#10;A)decreasing&#10;B)complicated&#10;C)increasing&#10;D)competitive

Accepted Answer

The answer of The challenge of media planning is becoming...

Question 14

Media planners begin their work by doing media____________&#10;A)research&#10;B)message&#10;C)buying&#10;D)selling

Accepted Answer

The answer of Media planners begin their work by doing...

Question 15

Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles.&#10;A)media&#10;B)demographic&#10;C)audience&#10;D)brand

Accepted Answer

The answer of Vehicles dealing with particular areas of interest,...

Question 16

When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________&#10;A)Indirect marketing&#10;B)direct marketing&#10;C)multi-level marketing&#10;D)integrated marketing

Accepted Answer

The answer of When a company distributes its products through...

Question 17

The most basic level of a product is called the:&#10;A)core product.&#10;B)central product&#10;C)fundamental product.&#10;D)augmented product.

Accepted Answer

The answer of The most basic level of a product...

Question 18

________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.&#10;A)Madison media&#10;B)Mudra Max&#10;C)Dentsu India&#10;D)JWT India

Accepted Answer

The answer of ________has been the first to launch an...

Question 19

A change in an individual's behaviour prompted by information and experience refers to which one of the following concept?&#10;A)learning&#10;B)role selection&#10;C)perception&#10;D)Motivation

Accepted Answer

The answer of A change in an individual's behaviour prompted...

Question 20

A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.&#10;A)programme&#10;B)action&#10;C)audience&#10;D)media

Accepted Answer

The answer of A futuristic innovation (media planning) involves creating...

Question 21

Customers' ___________have become the order of the day.&#10;A)endorsement&#10;B)information&#10;C)awareness&#10;D)knowledge

Accepted Answer

The answer of Customers' ___________have become the order of the...

Question 22

____________is now a significant part of every global corporations marketing arsenal.&#10;A)Internet&#10;B)Web&#10;C)Mobile&#10;D)e - marketing

Accepted Answer

The answer of ____________is now a significant part of every...

Question 23

customers can themselves become publishers, choosing to share what they have received with their social networks________________.&#10;A)Publish - subscribe&#10;B)Instant sharing&#10;C)Multi - model viewing&#10;D)Mobile invertising

Accepted Answer

The answer of customers can themselves become publishers, choosing to...

Question 24

Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________

A)Promotion
B)Price
C)Distribution
D)Product

Accepted Answer

The answer of Whether to sell via intermediaries or directly...

Question 25

A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?&#10;A)Selling&#10;B)Advertising&#10;C)Barter&#10;D)Marketing

Accepted Answer

The answer of A social and managerial process by which...

Deck 6: Marketing and Media Planning: Understanding Consumer Behavior and Branding Strategies