Question 1

A cluster of complementary goods and services across diverse set of industries is called as_______________

Accepted Answer

A meta market is a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. This concept integrates these various services and goods into a single, broad market, providing consumers with a comprehensive solution.

Question 2

advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.

Accepted Answer

Interactive advertising allows for a direct and personal engagement with the consumer, enabling two-way communication and personalized experiences.

Question 3

One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.

Accepted Answer

Differentiating products from those of competitors is crucial for creating consumer perceptions that a product is worth purchasing. This involves highlighting unique features or benefits that set the product apart in the marketplace.

Question 4

technology is changing the way consumers relate to products and markets______________

Accepted Answer

Digital technology is the primary driver behind changes in how consumers interact with products and markets, enabling new forms of communication, transaction, and product personalization.

Question 5

Cyber consumers are not______________

Accepted Answer

Cyber consumers are not homogeneous because they come from diverse backgrounds, have different preferences, and exhibit varied behaviors online. This diversity makes them heterogeneous rather than being a uniform group with identical characteristics.

Question 6

e-Tailing will have to co-exist with ________________retailing.

Accepted Answer

e-Tailing, or electronic retailing, is a subset of e-commerce that focuses on the sale of goods and services through the internet. It will have to co-exist with traditional retailing, which involves selling goods and services through physical stores. Traditional retailing offers customers a different shopping experience, such as the ability to physically inspect products and receive immediate gratification upon purchase, which complements the online shopping experience.

Question 7

____________the appropriate market segment has become ever more important when carrying out e-branding campaigns.

Accepted Answer

Targeting the appropriate market segment is crucial in e-branding campaigns because it ensures that marketing efforts are directed towards the group of consumers most likely to be interested in the product or service, making the campaign more effective and efficient.

Question 8

Creating and securing a brand name in the physical world requires extensive marketing___________. .

Accepted Answer

Creating and securing a brand name in the physical world requires extensive marketing research.

Question 9

Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________

Accepted Answer

The answer of Online marketing of all types offers superior...

Question 10

Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a_____________context.

Accepted Answer

Digital branding often needs to address consumers in a cultural context, as understanding and integrating into the cultural nuances of a target audience can significantly enhance the effectiveness of branding efforts. This approach ensures that the brand's messaging is relevant, respectful, and resonant with the values, beliefs, and practices of the audience.

Question 11

What is the last stage of the consumer decision process?

Accepted Answer

The last stage of the consumer decision process is post-purchase behavior, where consumers reflect on their purchase decision and experience, potentially influencing future decision-making processes.

Question 12

Media are the bridges that carry messages back and forth between companies and __________

Accepted Answer

The answer of Media are the bridges that carry messages...

Question 13

The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________.

Accepted Answer

The number of ways to send brand messages is increasing due to the advent of new technologies, platforms, and media channels, making media planning more challenging.

Question 14

Media planners begin their work by doing media____________

Accepted Answer

Media planners start their process with media research to understand the target audience, media habits, and the best channels to reach them.

Question 15

Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles.

Accepted Answer

Demographic profiles are often used in conjunction with lifestyle and product-usage data to provide a comprehensive view of a vehicle's audience, especially for those focusing on specific areas of interest like sports, hobbies, or finance.

Question 16

When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________

Accepted Answer

Indirect marketing involves the distribution of products through intermediaries or resellers, rather than selling directly to consumers.

Question 17

The most basic level of a product is called the:

Accepted Answer

The most basic level of a product is referred to as the core product, which represents the fundamental benefit or purpose that the consumer seeks from the product.

Question 18

________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.

Accepted Answer

The answer of ________has been the first to launch an...

Question 19

A change in an individual's behaviour prompted by information and experience refers to which one of the following concept?

Accepted Answer

Learning is defined as a change in behavior or knowledge that results from experience or the acquisition of information.

Question 20

A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.

Accepted Answer

The correct answer is audience because the goal of media planning, especially in the context of creating satellite imagery of a monogram or message, is to reach the desired geographic location and its specific audience.

Quiz 6: Marketing and Media Planning: Understanding Consumer Behavior and Branding Strategies