Deck 18: Data Visualization

Question 1

________ is a data analytics technique that presents data in a graphical format.

A) Design principle
B) Data visualization
C) Data design
D) Data storytelling

Answer 1

Data visualization

Question 2

Charles Schwab wanted to tap into the potential of its data, so it adopted an enterprise-wide data visualization strategy using what software?

A) Excel
B) Canva
C) SAS
D) Tableau

Answer 2

Tableau

Question 3

When Charles Schwab implemented a data visualization software, which of the following did it not see as a key result?

A) An increase in team collaboration
B) More transparency between departments
C) A decrease in employees
D) Decreased wait times for data analytics results

Answer 3

A decrease in employees

Question 4

Businesses value data visualizations because they

A) add color to reporting.
B) show trends and seasonality.
C) tell a story the business wants to tell.
D) find raw data useless.

Question 5

Data visualization is only reliable when underlying data is

A) complete and accurate.
B) accurate and big.
C) big and complete.
D) structured and big.

Question 6

________ include(s) all the end users of a data visualization.

A) Visualization audience
B) Visualization consumers
C) Story listeners
D) Visualization consultants

Question 7

The first step toward creating a data visualization is

A) choosing the color palette.
B) choosing the appropriate chart.
C) knowing your audience.
D) brainstorming the data story.

Question 8

Data visualizations that tell stories

A) present facts.
B) avoid conveying messages.
C) avoid adding color to reports.
D) convey only bad news.

Question 9

Lina is creating visualizations that will present big ideas about the core functions of the business, such as accounting, finance, marketing, and sales. Who is most likely her visualization audience?

A) CEO
B) Staff accountant
C) Mid-level manager
D) Intern

Question 10

Which of the following is not an example of a technical user requirement?

A) Need for certain filters
B) Layout of the dashboard
C) Color preference for the dashboard
D) What the business will use the dashboard for

Question 11

Milo, an accountant, is presenting sales data from the past quarter to the CFO. The sales were not good in the past quarter, as they severely missed the projections. He wants to be able to present the data in a way that the CFO will remember, since the CFO hears many presentations in a day. What should he focus on when presenting the bad news?

A) Setting the tone of the visualization
B) Giving the CFO all the raw data behind the visualization
C) Adding a lot of color
D) Providing the names of the salespeople who did not hit their sales goals

Question 12

There are human aspects behind all data. Out of the following, which data scenario requires an extra level of respect when speaking to it?

A) Engagement of customers with the brand on social media
B) Number of claims filed in a life insurance company
C) Emphasis of employee trends using the color red
D) Store names that that had the worst sales in the previous quarter

Question 13

Setting the tone of a data visualization allows the end users to

A) see the data.
B) feel the data.
C) believe in the data.
D) question the data.

Question 14

You need to keep the tone of your visualization in mind as you select

A) colors, icons, and fonts.
B) icons, audience, and printer paper.
C) audience, slide design, and colors.
D) tone of voice, colors, and fonts.

Question 15

Jorge is preparing the company's annual report. Which of the following is considered a data visualization for this purpose?

A) Balance sheet
B) Line chart showing actual revenues
C) Statement of operations
D) Statement of cash flows

Question 16

Celine has created a scatter plot diagram that identifies outliers in the company's daily transactions that her bosses hope will help identify fraudulent transactions. Reading it properly requires strong technical knowledge. Which party would most likely be the appropriate audience for this visualization?

A) Shareholders
B) Sales reps
C) Internal audit department
D) New trainees

Question 17

Nissa is creating a daily report that will have visualizations presenting technical details of the data conversion project she's managing. Which party would most likely be the appropriate audience for this visualization?

A) Shareholders
B) C-suite (CEO, CFO, etc.)
C) Staff-level employees
D) Mid-level managers

Question 18

Soren is created a chart showing the goal sales for the quarter and the actual sales that the company had. He is using both red and orange colors within the chart, as well as icons with red X's and orange words. What tone is Soren setting with his visualization?

A) Hopeful and calming
B) Prideful and positive
C) Distasteful and rigid
D) Negative and alarming

Question 19

What is a design concept?

A) Using many colors to draw the audience's attention
B) Having a central idea that drives the design's meaning and tone
C) Making a visualization memorable to the audience
D) Listing all of the visualization tools that will be needed for the design

Question 20

Amaya is creating a visualization that needs to set an energetic, enthusiastic, and optimistic tone. Which colors should she use in her visualization?

A) Blue, yellow, red
B) Green, orange, yellow
C) Yellow, red, orange
D) Purple, yellow, red

Question 21

No more than how many colors should a single visualization use?

A) 3
B) 4
C) 5
D) 6

Question 22

Colors that are right next to one another on the color wheel are referred to as

A) complementary.
B) analogous.
C) triadic.
D) tetradic.

Question 23

Emmet is creating a visualization for a business where trust and security are core values. Which color should be use as the main color?

A) Green
B) Purple
C) Yellow
D) Blue

Question 24

Which of the following colors represents loyalty, calmness, and coldness?

A) Purple
B) Green
C) Blue
D) Yellow

Question 25

A perfume brand on the market is targeted at teenagers and young mothers. What color has most likely been used on the logo?

A) Red
B) Green
C) Purple
D) Blue

Question 26

Malika, the accountant, is creating a visualization for the Environment, Social, and Governance (ESG) report. She is charting the sustainability efforts of the company and the improvement that it has had over the past year around sustainability. Which color scheme should she use?

A) Blue
B) Yellow
C) Purple
D) Green

Question 27

What percentage of men have a color vision deficiency (CVD)?

A) 6%
B) 8%
C) 10%
D) 12%

Question 28

The most common type of color vision deficiency (CVD) is

A) blue and green.
B) green and red.
C) red and blue.
D) yellow and blue.

Question 29

Which design concept is not CVD-friendly?

A) Using shades of gray with blue and orange or blue and red
B) Selecting different tints of the same color
C) Distinguishing your data by using text, line styles, or line widths
D) Using shades of gray with red and green or blue and green

Question 30

White space refers to

A) the background color of a visualization.
B) the absence of color.
C) a white element in a visualization.
D) negative space that creates a visual pause.

Question 31

Avia is working on the annual report for her company. She notices that there are many visualizations on one page, which makes it difficult for the reader to focus on the message of the visualization. To reduce the cognitive load of the reader, Avia should add more

A) colors.
B) white space.
C) icons.
D) typography.

Question 32

Typography should be

A) bold.
B) trendy.
C) readable.
D) small.

Question 33

________ is the use of visual images and symbols to represent ideas.

A) Data storytelling
B) Data visualization
C) Typography
D) Iconography

Question 34

Kira wants to use an icon to represent "savings." Which of the following icon choices would be the best visual cue?

A) Checkmark
B) Tree
C) Bank
D) Handshake

Question 35

What type of analytics tell us what has happened?

A) Descriptive
B) Diagnostic
C) Predictive
D) Prescriptive

Question 36

Naomi is an accountant who is visualizing sales of the current best-selling product - a hand sanitizer. She realizes that there was a sharp increase in the demand for hand sanitizers after the pandemic. Her visualization story will also include why hand sanitizer is the best-selling product. What type of analytics did she perform?

A) Descriptive
B) Diagnostic
C) Predictive
D) Prescriptive

Question 37

What type of data visualization technique would one use to illustrate how often a variable occurs in the data set?

A) Composition
B) Comparison
C) Relationships
D) Distribution

Question 38

Monique works for a popular makeup and beauty store and wants to visualize daily sales of their top five products for the past year to see if there are any seasonal patterns. The goal of her analysis is to discover how different variables in her data set relate to one another. What type of data visualization technique will she use?

A) Composition
B) Comparison
C) Relationships
D) Distribution

Question 39

What type of values are the following? customer name, customer city, product description, shipping location.

A) Quantitative values
B) Categorical values
C) Distribution values
D) Summary values

Question 40

What type of values is the following? total sale amount, hotel tax amount, sales tax percentage.

A) Quantitative values
B) Categorical values
C) Distribution values
D) Summary values

Question 41

Which type of chart divides the data into groups proportional to their size within a data set?

A) Historical chart
B) Box plot
C) Stacked bar chart
D) Pie chart

Question 42

Which type of chart presents groups and subgroups as rectangular portions of the larger whole?

A) Histogram
B) Tree map
C) Stacked bar chart
D) Pie chart

Question 43

Bar charts are best used for what?

A) Comparison
B) Composition
C) Relationships
D) Distribution

Question 44

What type of chart was first adopted by businesses because they are the easiest to understand?

A) Pie charts
B) Bar charts
C) Line charts
D) Tree maps

Question 45

Micah works at the zoo and wants to illustrate the cost of maintenance for each of the animals that are in the Safari exhibit. There are 12 types of animals in the Safari exhibit. What type of chart should Micah use for his report to management?

A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Tree map

Question 46

What type of chart best illustrates major and minor categories within one visualization?

A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Tree map

Question 47

Jade owns a successful coffee shop on a busy street in Brooklyn, New York. She wants to create a quick visualization that shows different days of the week and the number of people who like her Instagram posts on those days versus the likes her competitor coffee shops receive on Instagram for the same days. There are three competitors on Jade's street. Jade identifies the major category to be the days of the week and minor category to be the number of Instagram likes that her coffee shop receives versus the amount that her competitors receive. What type of chart should Jade use for her report?

A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Line chart

Question 48

Which type of chart focuses on the use of different colors to represent the values of the data set it visualizes?

A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Heat map

Question 49

Elijah works in a local coffee shop that sells baked goods. He is given a table that has the baked goods listed along the X-axis and the months of the year along the Y-axis. The table shows the profit that the baked goods made that month. Elijah wants to quickly spot which month the baked goods did the best, when all baked goods and months are considered. He thinks that adding some color to the table might help. What type of chart should he create?

A) Pie chart
B) Heat map
C) Stacked bar chart
D) Bar chart

Question 50

Which of the following is a visual representation of numeric distributions based on user-defined ranges?

A) Pie chart
B) Bar chart
C) Histogram
D) Box plot

Question 51

Ophelia, a payroll accountant, created a chart to show employee salaries by gross monthly salary intervals that she defined. Her chart starts at $800 and increases by $25 intervals. She then charts how many employees fall within those ranges in one pay period. Which type of chart did she create to visualize that?

A) Pie chart
B) Histogram
C) Line chart
D) Box plot

Question 52

Which of the following identifies a maximum, minimum, median, and quartiles for every category that it charts?

A) Pie chart
B) Bar chart
C) Histogram
D) Box plot

Question 53

Dalton collected customer review data for his customer support audit that he is performing. He's trying to find the lowest score that the customer support staff received, the highest score, the median score, and how all the other scores fall between those values. What type of chart should he create?

A) Histogram
B) Box plot
C) Line chart
D) Bar chart

Question 54

Which of the following charts helps with trend analysis and identifying anomalies in time series data?

A) Line chart
B) Histogram
C) Box plot
D) Bar chart

Question 55

As an accountant working at a university, Malik wants to chart the number of students who are attending the university, full-time, over the course of the past 10 years. Which chart should Malik use?

A) Histogram
B) Box plot
C) Line chart
D) Pie chart

Question 56

Which of the following best shows a relationship between two variables?

A) Histogram
B) Scatter plot
C) Box plot
D) Line chart

Question 57

As an owner of a successful ice cream shop, Leila wants to see if there is a correlation between the temperatures outside and ice cream sales. Which type of chart would help her visualize this?

A) Histogram
B) Box plot
C) Scatter plot
D) Line chart

Question 58

Aspen wants to open a clothing boutique that carries trendy clothing targeted at customers aged 19 to 25. Before she signs the lease, she wants to do some research around population age ranges in the state where she wants to open the store, to ensure many customers in that age range live in a certain area. What type of chart would be most beneficial for her to create?

A) Histogram
B) Scatter plot
C) Geospatial map
D) Heat map

Question 59

Cyrus is tasked with visualizing a ratio of sales divided by the number of employees in each of the store locations to see which stores would need a potential increase in headcount. Which chart would help him visualize that information?

A) Heat map
B) Geospatial map
C) Histogram
D) Scatter plot

Question 60

Dallas received some customer feedback around call center wait times taking too long. Dallas wanted to visualize the customer wait time in 5-second intervals to show management how many customers wait within different time interval windows. Which chart would help him visualize that information?

A) Heat map
B) Bar chart
C) Histogram
D) Scatter plot

Question 61

Ambrose wants to create a visualization to show senior management the progress of each of the five projects that her team is working on. Each of the projects is made up of multiple tasks, so the chart will show a percentage completion of each project divided among the following subcategories: "complete," "in process,"
And "not started."
Which chart would help Ambrose visualize that information?

A) Heat map
B) Stacked bar chart
C) Histogram
D) Scatter plot

Question 62

Griffin is tasked with visualizing hourly wages of tax directors in his accounting firm. Griffin's visualization will show the maximum, minimum, and median hourly wage. Which chart would help him visualize that information?

A) Box plot
B) Scatter plot
C) Histogram
D) Bar chart

Question 63

Brady, an accountant at a local coffee shop, wants to show management the relationship of the sum of sales versus the sum of the cost of different products that the coffee shop offers. Which chart would help him visualize that information?

A) Box plot
B) Scatter plot
C) Histogram
D) Bar chart

Question 64

Max is tasked with finding the fixed cost after being given the number of units sold in a month as well as the total cost spent in the month. Which chart would help him visualize that information?

A) Heat map
B) Bar chart
C) Histogram
D) Scatter plot

Question 65

Victor, who works for a bank, has created an interactive dashboard that charts customer locations via a bank mobile app that tracks the customer location and the locations where the customer credit card payment is being made. Victor is using which type of chart to visualize this information?

A) Heat map
B) Geospatial map
C) Histogram
D) Scatter plot

Question 66

When one has the data and the visuals, then they can ________ the audience.

A) engage
B) enlighten
C) explain to
D) energize

Question 67

Which question is irrelevant when crafting an explanatory data visualization?

A) Who is the audience?
B) What is the key takeaway of this story?
C) How many people will see it?
D) Which visualization techniques best portray the story?

Question 68

Which of the following is a stand-alone visual that tells a story through graphic design and rarely needs to be accompanied by verbal communication?

A) Tableau storyboard
B) Excel chart
C) Infographic
D) Dashboard

Question 69

Which of the following is a collection of individual visualizations that allows the audience to view multiple pieces of data at once?

A) Excel workbook
B) Database
C) Infographic
D) Dashboard

Question 70

Mirabel wants to create key performance indicators to help monitor for suspicious transactions by using an accounts payable data set. What can she use to present these key performance indicators if she wants to include many charts, in one view, which will be updated on a regular basis?

A) Excel workbook
B) Database
C) Dashboard
D) Infographic

Question 71

What type of data visualization allows the user to drilling down into the underlying data, exporting views as images, and changing filters?

A) Static dashboard
B) Database
C) Infographic
D) Interactive dashboard

Question 72

What is a collection of dashboards, stand-alone visualizations, infographics, and other presentation materials?

A) Storyboard
B) Database
C) Interactive dashboard
D) Excel workbook

Question 73

What part of the story arc presents suggestions for improvement or predictions of what may happen if the audience take certain actions?

A) Rising action
B) Climax
C) Falling action
D) Resolution

Question 74

What part of the story arc presents the call to action?

A) Introduction
B) Climax
C) Falling action
D) Resolution

Question 75

What part of the story arc describes the subject matter and why it is being presented?

A) Introduction
B) Climax
C) Falling action
D) Resolution

Question 76

What part of the story arc articulates the problem being addressed or the question being answered?

A) Introduction
B) Rising action
C) Climax
D) Falling action

Question 77

What part of the story arc shows the results of the analytics that have been performed?

A) Introduction
B) Rising action
C) Climax
D) Resolution

Question 78

Jasmine has done data analysis around the current communication system at work. It turns out that the employees send over 100 emails every day to communicate with one another. She wants to prepare a data story to help management understand that the company should adopt an instant internal communication system like Microsoft Teams or Slack. What part of the story would present the results of her data analysis?

A) Introduction
B) Climax
C) Falling action
D) Resolution

Question 79

Jasmine has done data analysis around the current communication system at work. It turns out that the employees send over 100 emails every day to communicate with one another. She wants to prepare a data story to help management understand that the company needs to adopt an instant communication system like Microsoft Teams or Slack. What part of the story would present her suggestion to improve the current communication system?

A) Introduction
B) Climax
C) Falling action
D) Resolution

Question 80

Emma performed analytics with accounting data. She wants to create a dashboard to present accounts payable metrics and include three charts. Which of the following is a chart Emma should create?

A) Average cost per invoice type
B) Average call abandonment rate
C) Average days sales outstanding
D) Average age of employee