Question 1

________ is a data analytics technique that presents data in a graphical format.
A) Design principle
B) Data visualization
C) Data design
D) Data storytelling

Accepted Answer

Data visualization is the technique of presenting data in a graphical format to make the analysis of data sets easier and more accessible.

Question 2

Charles Schwab wanted to tap into the potential of its data, so it adopted an enterprise-wide data visualization strategy using what software?
A) Excel
B) Canva
C) SAS
D) Tableau

Accepted Answer

Charles Schwab adopted Tableau as part of its enterprise-wide data visualization strategy to better leverage its data. Tableau is widely recognized for its powerful data visualization capabilities, making it a popular choice for companies looking to enhance their data analytics practices.

Question 3

When Charles Schwab implemented a data visualization software, which of the following did it not see as a key result?
A) An increase in team collaboration
B) More transparency between departments
C) A decrease in employees
D) Decreased wait times for data analytics results

Accepted Answer

Charles Schwab, upon implementing a data visualization software, aimed to enhance operational efficiency, including fostering team collaboration, increasing transparency between departments, and reducing wait times for data analytics results. A decrease in employees is not typically a direct goal of implementing such software; rather, the focus is on improving processes and communication.

Question 4

Businesses value data visualizations because they
A) add color to reporting.
B) show trends and seasonality.
C) tell a story the business wants to tell.
D) find raw data useless.

Accepted Answer

Data visualizations are valuable to businesses because they can help to identify trends and seasonality in data. This information can be used to make better decisions about how to run the business.

Question 5

Data visualization is only reliable when underlying data is
A) complete and accurate.
B) accurate and big.
C) big and complete.
D) structured and big.

Accepted Answer

Data visualization is most reliable when the underlying data is both complete and accurate. Completeness ensures that the data covers all necessary aspects for analysis, while accuracy ensures that the data correctly represents the real-world conditions it is supposed to model. Big data or structured data alone does not guarantee reliability if the data is inaccurate or incomplete.

Question 6

________ include(s) all the end users of a data visualization.
A) Visualization audience
B) Visualization consumers
C) Story listeners
D) Visualization consultants

Accepted Answer

The term "Visualization audience" encompasses all the end users who interact with or view a data visualization.

Question 7

The first step toward creating a data visualization is
A) choosing the color palette.
B) choosing the appropriate chart.
C) knowing your audience.
D) brainstorming the data story.

Accepted Answer

Knowing your audience is crucial as it influences the design, complexity, and type of visualization that will be most effective in communicating the data story.

Question 8

Data visualizations that tell stories
A) present facts.
B) avoid conveying messages.
C) avoid adding color to reports.
D) convey only bad news.

Accepted Answer

Data visualizations that tell stories present facts in a visual format, making it easier for the audience to understand and interpret the information.

Question 9

Lina is creating visualizations that will present big ideas about the core functions of the business, such as accounting, finance, marketing, and sales. Who is most likely her visualization audience?
A) CEO
B) Staff accountant
C) Mid-level manager
D) Intern

Accepted Answer

The CEO is most likely the audience for visualizations that present big ideas about core business functions, as they need to understand the overall performance and strategic direction of the company.

Question 10

Which of the following is not an example of a technical user requirement?
A) Need for certain filters
B) Layout of the dashboard
C) Color preference for the dashboard
D) What the business will use the dashboard for

Accepted Answer

Technical user requirements focus on specific functionalities and technical specifications, whereas understanding what the business will use the dashboard for is more about business requirements and objectives.

Question 11

Milo, an accountant, is presenting sales data from the past quarter to the CFO. The sales were not good in the past quarter, as they severely missed the projections. He wants to be able to present the data in a way that the CFO will remember, since the CFO hears many presentations in a day. What should he focus on when presenting the bad news?
A) Setting the tone of the visualization
B) Giving the CFO all the raw data behind the visualization
C) Adding a lot of color
D) Providing the names of the salespeople who did not hit their sales goals

Accepted Answer

Setting the tone of the visualization is crucial when presenting data, especially negative data, as it helps in conveying the seriousness of the situation and ensures that the message is memorable.

Question 12

There are human aspects behind all data. Out of the following, which data scenario requires an extra level of respect when speaking to it?
A) Engagement of customers with the brand on social media
B) Number of claims filed in a life insurance company
C) Emphasis of employee trends using the color red
D) Store names that that had the worst sales in the previous quarter

Accepted Answer

The number of claims filed in a life insurance company involves sensitive information related to individuals' health and mortality, requiring an extra level of respect and confidentiality when discussing or handling this data.

Question 13

Setting the tone of a data visualization allows the end users to
A) see the data.
B) feel the data.
C) believe in the data.
D) question the data.

Accepted Answer

Setting the tone in data visualization helps in creating an emotional or intellectual response, making the audience "feel" the data, which aids in better understanding and engagement.

Question 14

You need to keep the tone of your visualization in mind as you select
A) colors, icons, and fonts.
B) icons, audience, and printer paper.
C) audience, slide design, and colors.
D) tone of voice, colors, and fonts.

Accepted Answer

The tone of a visualization is influenced by visual elements such as colors, icons, and fonts, which help convey the intended message and mood.

Question 15

Jorge is preparing the company's annual report. Which of the following is considered a data visualization for this purpose?
A) Balance sheet
B) Line chart showing actual revenues
C) Statement of operations
D) Statement of cash flows

Accepted Answer

A line chart showing actual revenues is a form of data visualization because it graphically represents the company's revenue trends over time, making it easier to understand patterns and insights at a glance.

Question 16

Celine has created a scatter plot diagram that identifies outliers in the company's daily transactions that her bosses hope will help identify fraudulent transactions. Reading it properly requires strong technical knowledge. Which party would most likely be the appropriate audience for this visualization?
A) Shareholders
B) Sales reps
C) Internal audit department
D) New trainees

Accepted Answer

The internal audit department is the most appropriate audience for Celine's scatter plot diagram because they have the technical knowledge required to understand complex data visualizations and are responsible for identifying irregularities, such as fraudulent transactions, within the company.

Question 17

Nissa is creating a daily report that will have visualizations presenting technical details of the data conversion project she's managing. Which party would most likely be the appropriate audience for this visualization?
A) Shareholders
B) C-suite (CEO, CFO, etc.)
C) Staff-level employees
D) Mid-level managers

Accepted Answer

Mid-level managers are typically involved in the operational aspects of projects and would be interested in technical details to make informed decisions and manage their teams effectively.

Question 18

Soren is created a chart showing the goal sales for the quarter and the actual sales that the company had. He is using both red and orange colors within the chart, as well as icons with red X's and orange words. What tone is Soren setting with his visualization?
A) Hopeful and calming
B) Prideful and positive
C) Distasteful and rigid
D) Negative and alarming

Accepted Answer

The use of red and orange colors, along with icons that include red X's, typically conveys a sense of warning or alert. This choice of colors and symbols suggests a negative and alarming tone, indicating that the actual sales may not be meeting the goal sales, or there are areas of concern that need attention.

Question 19

What is a design concept?
A) Using many colors to draw the audience's attention
B) Having a central idea that drives the design's meaning and tone
C) Making a visualization memorable to the audience
D) Listing all of the visualization tools that will be needed for the design

Accepted Answer

A design concept is essentially a foundational idea that gives a design its depth, meaning, and direction. It acts as a guiding principle for the design process, influencing decisions and ensuring that the design communicates the intended message or feeling effectively.

Question 20

Amaya is creating a visualization that needs to set an energetic, enthusiastic, and optimistic tone. Which colors should she use in her visualization?
A) Blue, yellow, red
B) Green, orange, yellow
C) Yellow, red, orange
D) Purple, yellow, red

Accepted Answer

Yellow, red, and orange are warm colors known to evoke feelings of warmth, enthusiasm, and optimism, making them suitable for creating an energetic and optimistic tone.

Quiz 18: Data Visualization

________ is a data analytics technique that presents data in a graphical format.

Charles Schwab wanted to tap into the potential of its data, so it adopted an enterprise-wide data visualization strategy using what software?

When Charles Schwab implemented a data visualization software, which of the following did it not see as a key result?

Businesses value data visualizations because they

Data visualization is only reliable when underlying data is

________ include(s) all the end users of a data visualization.

The first step toward creating a data visualization is

Data visualizations that tell stories

Lina is creating visualizations that will present big ideas about the core functions of the business, such as accounting, finance, marketing, and sales. Who is most likely her visualization audience?

Which of the following is not an example of a technical user requirement?

There are human aspects behind all data. Out of the following, which data scenario requires an extra level of respect when speaking to it?

Setting the tone of a data visualization allows the end users to

You need to keep the tone of your visualization in mind as you select

Jorge is preparing the company's annual report. Which of the following is considered a data visualization for this purpose?

Nissa is creating a daily report that will have visualizations presenting technical details of the data conversion project she's managing. Which party would most likely be the appropriate audience for this visualization?

Soren is created a chart showing the goal sales for the quarter and the actual sales that the company had. He is using both red and orange colors within the chart, as well as icons with red X's and orange words. What tone is Soren setting with his visualization?

What is a design concept?

Amaya is creating a visualization that needs to set an energetic, enthusiastic, and optimistic tone. Which colors should she use in her visualization?