Deck 8: Designing Data Collection Forms

Question 1

Which of the following is true about the questionnaire development process?

A)There is no questionnaire development process; each study is unique.
B)Sample size is included in the process because you must know how many questions to include.
C)You should gain client approval, pretest, and revise as needed.
D)Data should be gathered early during the development process.
E)all of the above are steps in the questionnaire development process

Answer 1

C

Question 2

Which step is right after question development in the Questionnaire Development Process?

A)Determine research objectives
B)Decide on data collection method
C)Question evaluation
D)Pretest
E)Revise as needed

Answer 2

C

Question 3

What is question bias?

A)a respondent reacting negatively to a question
B)the process of writing a question so that only a small group of the respondents understand the question
C)the ability of a question's wording or format to influence respondents' answers
D)using screening questions to disqualify unwanted respondents
E)none of the above

Answer 3

C

Question 4

Which of the following functions does a questionnaire serve?

A)translates research objectives into specific questions
B)standardizes specific questions and response categories
C)serves as a permanent record of research
D)through wording and question flow, it fosters respondent cooperation
E)all of the above

Question 5

Which of the following questions did your text use as an example of a leading question?

A)"Don't you see problems with using your credit card for an online purchase?"
B)"Should people be allowed to protect themselves from harm by using a taser as self-defense?"
C)"Were you satisfied with the restaurant's food and service?"
D)"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"
E)"How many and what brands of aspirin did you see the last time you bought aspirin?"

Question 6

According to the "do's" of question wording,a question should be:

A)focused
B)grammatically simple
C)brief
D)crystal clear
E)all of the above

Question 7

According to your text,in question development,questions should be:

A)understandable, unambiguous, and unbiased
B)easy, understandable, long, and appropriate
C)appropriate, unbiased, and short
D)understandable, attitudinal, loaded and unbiased
E)leading but leading not only to desired answers

Question 8

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n)________ question.

A)leading
B)loaded
C)double-barreled
D)overstated
E)screening

Question 9

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

A)important
B)convinced
C)you
D)most
E)factor

Question 10

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?

A)A single word can make a difference in how study participants respond to a question.
B)As little as a one word in a question can result in question bias that will distort the findings of the survey.
C)Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire.
D)Any is not listed in the Ten Words to Avoid in Question Development.
E)Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question.

Question 11

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?

A)always
B)buy
C)you
D)from
E)Dell

Question 12

Questionnaire organization refers to:

A)the order of words within a question
B)the order in which a firm conducts questionnaires
C)the ability of a researcher to produce an organized questionnaire
D)a professional group of experts whose specialty is designing questionnaires
E)none of the above

Question 13

In questionnaire design,the researcher:

A)contemplates various question formats
B)determines the sampling frame
C)considers a number of factors characterizing a survey
D)a and c
E)all of the above

Question 14

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.

A)Error minimization process
B)Question construction
C)Question evaluation
D)Bias minimization
E)Screening question process

Question 15

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n)________ question.

A)leading
B)loaded
C)double-barreled
D)overstated
E)screening

Question 16

The question ""If you were looking for an automobile that would be used by the head of your household who is primarily responsible for driving your children to and from school,music lessons,and friends' houses,how much would you and your spouse discuss the safety features of one of the cars you took for a test drive?" violates which of the following "Do's" of question wording?

A)The question should focus on one topic.
B)The question should be brief.
C)The question should be a grammatically simple sentence if possible.
D)The question should be crystal clear.
E)The question should "lead" the respondent to a particular answer.

Question 17

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

A)focused
B)simple
C)brief
D)crystal clear
E)overstatement

Question 18

A(n)________ is the vehicle used to pose questions that the researcher wants respondents to answer.

A)interview process
B)data collection
C)telephone
D)questionnaire
E)statistical package

Question 19

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?

A)questionnaire
B)observation form
C)behavior form
D)permanent record
E)survey

Question 20

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

A)opening
B)cover letter
C)salutation
D)greeting
E)request for honest opinion

Question 21

Which of the following refers to a dry run of the survey on a small,representative set of respondents to reveal errors in the questionnaire?

A)q-test
B)beta test
C)posttest
D)pretest
E)dry runs

Question 22

Which of the following is NOT mentioned by your textbook as a distinct advantage of computer-assisted questionnaire design software packages?

A)They are easier.
B)They are faster.
C)They are friendlier.
D)They provide significant functionality beyond that available with a traditional word processor.
E)They are cheaper.

Question 23

________ are offers to do something for the respondents in order to ________ the probability that the respondents will participate in the survey.

A)Incentives; increase
B)Incentives; decrease
C)Bribes; increase
D)Bribes; decrease
E)none of the above

Question 24

"Now,I would like to ask you a few questions about your family's television viewing habits" is an example of a ________ statement.

A)screening
B)warm-up
C)complicated
D)transition
E)ferreting

Question 25

Which of the following is NOT a basic rule for questionnaire coding?

A)Every closed-ended question should have a code number associated with every possible response.
B)Use single-digit code numbers, beginning with "1," incrementing them by one and using the logical direction of the response scale.
C)Use the same coding system for questions with identical response options regardless of where these questions are positioned in the questionnaire.
D)Remember that a "check all that apply" question is simply a special case of a "yes" or "no" question, so use a "1" (="yes")and "0" (="no")coding system. You will want to consider each concept being tested as a separate question.
E)When possible, set up the coding system as soon as possible after the questionnaire is finalized.

Question 26

Questions that are used to classify respondents into various groups for purposes of analysis are called:

A)transitions
B)warm-up
C)skip
D)classification
E)ferreting

Question 27

________ questions are used to ferret out respondents who do not meet certain qualifications.

A)Qualified
B)Screening
C)Identifying
D)Ferreting
E)Weed-out

Question 28

A ________ question is one whose answer affects which question will be asked next.

A)screening
B)warm-up
C)complicated
D)transition
E)skip

Question 29

A questionnaire is the vehicle to pose questions that a researcher wants respondents to answer.

Question 30

Which of the following does not identify the sponsor's name?

A)a disguised survey
B)a confidential survey
C)an anonymous survey
D)an "undercover" survey
E)none of the above; sponsors must always be identified to comply with FTC rules

Question 31

Questionnaires serve as enduring records of the research.

Question 32

How many respondents are normally involved in a pretest?

A)1-5
B)5-10
C)20-25
D)over 25
E)as many as the researcher can possibly get to participate

Question 33

The researcher strives to minimize question bias,defined as the ability of a question's wording or format to influence respondents' answers.

Question 34

Which of the following means that the respondent's name is known by the researcher,but not divulged to a third party?

A)Anonymity
B)Confidentiality
C)Exclusivity
D)Secrecy
E)Secret identity

Question 35

Developing a question's precise wording is not easy.A single word can make a difference in how study participants respond to a question.

Question 36

A final task in questionnaire design is ________ questions,which is the use of numbers associated with question response options to facilitate data analysis after the survey has been conducted.

A)re-writing
B)testing
C)coding
D)response-writing
E)numbering

Question 37

A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?

A)screening
B)warm-up
C)complicated
D)classification
E)ferreting

Question 38

Software programs that allow researchers to use computer technology to develop and disseminate questionnaires and,in some cases,to retrieve and analyze data gathered by the questionnaire are referred to as:

A)computer-assisted questionnaire design
B)computerized questionnaires
C)high-tech CAQD
D)CQD programs
E)CANINE Programs

Question 39

Which of the following occurs when the respondent is assured that neither the respondent's name nor any identifying designation will be associated with his or her responses?

A)Confidentiality
B)Exclusivity
C)Anonymity
D)Secrecy
E)A promise

Question 40

Studies have shown that though the design of a questionnaire is very important,it does not directly affect the quality of the data collected.

Question 41

You don't need to ask prospective respondents for their participation in the survey; your desire for their participation is assumed.

Question 42

The introduction is very important in questionnaire design.

Question 43

Question bias amounts to scrutinizing the wording of a question to ensure that question bias is minimized and that the question is worded such that respondents understand it and can respond to it with relative ease.

Question 44

According to your authors,"unnecessary and redundant words should be eliminated" fits with the idea that a question should be focused on a single topic.

Question 45

Words like all and worst are considered "extreme absolutes."

Question 46

The introduction to the questionnaire has only one function and that is to introduce the potential respondent to the research project.

Question 47

A double-barreled question is one that places undue emphasis on some aspect of the topic.

Question 48

Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request.

Question 49

In a disguised survey,the respondent is not identified.

Question 50

The creation of the introduction should entail just as much care and effort as the development of the questions on the questionnaire.

Question 51

Anonymity means that a researcher knows a respondent's name,but does not pass it on to a third party.

Question 52

In an undisguised survey,the respondent is identified.

Question 53

A good question should be focused on a single topic or issue.

Question 54

The question "How many children do you have?" is an example of a question that is about as crystal clear as a question can be.

Question 55

An overstated question is one that places undue emphasizes on some aspect of the topic.

Question 56

Using the word "the" instead of "a" can make a difference in the way respondents answer a question.

Question 57

The question: "Since our country's Founding Fathers gave us the right to bear arms,aren't you against gun control legislation?" is an example of a loaded question.

Question 58

The question "Don't you see problems with using your credit card for an online purchase?" is an example of a loaded question.

Question 59

Researchers agree that screening questions should appear early,at least in the top third of question sequencing,so as not to waste anyone's time.

Question 60

Questionnaire organization is important because the questionnaire's appearance and the ease with which respondents complete the questions have the potential to affect the quality of the data collected.

Question 61

In coding a questionnaire,a "check all that apply" question is simply a special case of a "yes" or "no" question,so use a "1" (="yes")and "0" (="no")coding system.You will want to consider each concept being tested as a separate question.

Question 62

A skip question is one that is skipped by most respondents due to its difficulty.

Question 63

The warm-up questions immediately follow screening questions.

Question 64

Before administering the final survey questionnaire to the sample,researchers should pretest the survey to reveal any errors in the questionnaire.

Question 65

Before the questions are administered,participants should NOT be informed of the pretest; you don't want them to be biased during the pretest.

Question 66

An important,but secondary,objective of coding is to represent each possible response with a unique number because numbers are easier and faster to use in computer tabulation programs.

Question 67

Questions about the highest level of education a respondent has attained,their age,their income level,or marital status are classification questions.

Question 68

Many of the software programs for questionnaire design have provisions for data analysis,graphic presentation,and report formats of results.

Question 69

Computer-assisted questionnaire design is easy,fast,friendly,and flexible.

Question 70

It is customary to have between 300 to 500 participants in a pretest.