Question 1

Which of the following is true about the questionnaire development process?
A)There is no questionnaire development process; each study is unique.
B)Sample size is included in the process because you must know how many questions to include.
C)You should gain client approval, pretest, and revise as needed.
D)Data should be gathered early during the development process.
E)all of the above are steps in the questionnaire development process

Accepted Answer

It is important to gain client approval, pretest, and revise as needed during the questionnaire development process. Sample size is not a determining factor in the number of questions to include, and data gathering should come later in the process. Option A is incorrect because there is a well-established questionnaire development process.

Question 2

Which step is right after question development in the Questionnaire Development Process?
A)Determine research objectives
B)Decide on data collection method
C)Question evaluation
D)Pretest
E)Revise as needed

Accepted Answer

Question evaluation is the step that immediately follows question development in the Questionnaire Development Process. This step involves reviewing the questions to ensure they meet the research objectives and are understandable to respondents.

Question 3

What is question bias?
A)a respondent reacting negatively to a question
B)the process of writing a question so that only a small group of the respondents understand the question
C)the ability of a question's wording or format to influence respondents' answers
D)using screening questions to disqualify unwanted respondents
E)none of the above

Accepted Answer

Question bias refers to the way a question is worded or formatted in a survey, which can influence how respondents answer. This can lead to inaccurate results and affect data quality. Option A is related to response bias, where a respondent may react negatively to a question. Option B refers to a poorly written question that is not clear to all respondents, which is an issue of question clarity. Option D is about using screening questions to eliminate unwanted respondents, which is not directly related to question bias. Option E is incorrect as one of the options must be correct.

Question 4

Which of the following functions does a questionnaire serve?
A)translates research objectives into specific questions
B)standardizes specific questions and response categories
C)serves as a permanent record of research
D)through wording and question flow, it fosters respondent cooperation
E)all of the above

Accepted Answer

A questionnaire serves all of the functions listed in the options - it helps translate research objectives into specific questions, standardizes the questions and response categories, serves as a permanent record of the research, and fosters respondent cooperation through wording and question flow.

Question 5

Which of the following questions did your text use as an example of a leading question?
A)"Don't you see problems with using your credit card for an online purchase?"
B)"Should people be allowed to protect themselves from harm by using a taser as self-defense?"
C)"Were you satisfied with the restaurant's food and service?"
D)"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"
E)"How many and what brands of aspirin did you see the last time you bought aspirin?"

Accepted Answer

The question starts with "Don't you see" which implies that there are problems with using a credit card for an online purchase and influences the respondent to agree with the statement. This is an example of a leading question.

Question 6

According to the "do's" of question wording,a question should be:
A)focused
B)grammatically simple
C)brief
D)crystal clear
E)all of the above

Accepted Answer

A focused, grammatically simple, brief, and crystal clear question ensures that the respondent clearly understands the question, reducing the chances of confusion or misunderstanding. Therefore, all of the above options are important to create effective question wording.

Question 7

According to your text,in question development,questions should be:
A)understandable, unambiguous, and unbiased
B)easy, understandable, long, and appropriate
C)appropriate, unbiased, and short
D)understandable, attitudinal, loaded and unbiased
E)leading but leading not only to desired answers

Accepted Answer

Questions should be easy to understand, unambiguous, and without bias to ensure accurate responses. Additionally, questions that are too long or inappropriate may lead to confusion and inaccurate responses, while questions that are attitudinal or loaded can lead to biased responses. Therefore, option A is the best choice. Option E is also partially correct, but leading questions should be avoided to maintain objectivity in responses.

Question 8

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n)________ question.
A)leading
B)loaded
C)double-barreled
D)overstated
E)screening

Accepted Answer

The answer of "How much do you think you would...

Question 9

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?
A)important
B)convinced
C)you
D)most
E)factor

Accepted Answer

The word "most" is considered a word to avoid in question development because it can lead respondents to focus on a single factor, potentially oversimplifying their decision-making process or experiences.

Question 10

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?
A)A single word can make a difference in how study participants respond to a question.
B)As little as a one word in a question can result in question bias that will distort the findings of the survey.
C)Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire.
D)Any is not listed in the Ten Words to Avoid in Question Development.
E)Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question.

Accepted Answer

All the other options accurately represent the content of the discussion on the difficulty of developing a question's precise wording, while D is not a representation of this discussion. It is simply a fact that the word "any" is not included in the list of Ten Words to Avoid in Question Development, but it does not relate to the difficulty of developing a question's precise wording.

Question 11

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?
A)always
B)buy
C)you
D)from
E)Dell

Accepted Answer

"Always" is one of the words to avoid in question development because it is too absolute and may not accurately reflect the respondent's behavior. It can also lead to biased or untrue answers.

Question 12

Questionnaire organization refers to:
A)the order of words within a question
B)the order in which a firm conducts questionnaires
C)the ability of a researcher to produce an organized questionnaire
D)a professional group of experts whose specialty is designing questionnaires
E)none of the above

Accepted Answer

The answer of Questionnaire organization refers to:
A)the order of words...

Question 13

In questionnaire design,the researcher:
A)contemplates various question formats
B)determines the sampling frame
C)considers a number of factors characterizing a survey
D)a and c
E)all of the above

Accepted Answer

In questionnaire design, the researcher needs to think about various question formats (a) and consider a number of factors characterizing the survey (c), such as the target population, the objective of the research, the mode of the survey, the length and complexity of the instrument, etc. The sampling frame (b) refers to the list or set of units from which the sample is drawn and is thus more relevant to sampling design than to questionnaire design. Therefore, choice D (a and c) is the best answer.

Question 14

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.
A)Error minimization process
B)Question construction
C)Question evaluation
D)Bias minimization
E)Screening question process

Accepted Answer

Question evaluation involves checking the wording of a question to ensure that it is clear, concise, and unbiased. This includes scrutinizing the question to minimize any potential biases and increase the accuracy of the responses obtained. The other options (A, B, D, E) are not specific enough to describe this process accurately.

Question 15

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n)________ question.
A)leading
B)loaded
C)double-barreled
D)overstated
E)screening

Accepted Answer

This is a loaded question because it presupposes that using mace is a form of protection, which might not be universally accepted or could be seen as controversial, thus potentially biasing the respondent's answer.

Question 16

The question ""If you were looking for an automobile that would be used by the head of your household who is primarily responsible for driving your children to and from school,music lessons,and friends' houses,how much would you and your spouse discuss the safety features of one of the cars you took for a test drive?" violates which of the following "Do's" of question wording?
A)The question should focus on one topic.
B)The question should be brief.
C)The question should be a grammatically simple sentence if possible.
D)The question should be crystal clear.
E)The question should "lead" the respondent to a particular answer.

Accepted Answer

The answer of The question ""If you were looking for...

Question 17

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?
A)focused
B)simple
C)brief
D)crystal clear
E)overstatement

Accepted Answer

The question is not focused because it asks about the type of hotel the respondent usually stays in, which is not specific enough.

Question 18

A(n)________ is the vehicle used to pose questions that the researcher wants respondents to answer.
A)interview process
B)data collection
C)telephone
D)questionnaire
E)statistical package

Accepted Answer

A questionnaire is a set of questions prepared by the researcher to collect data from respondents. It is a widely used method of data collection in research studies. The questions in the questionnaire are used to gather information about variables of interest, such as opinions, attitudes, beliefs, behaviors, and demographic characteristics. The questionnaire can be administered online, by mail, in person, or over the phone.

Question 19

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?
A)questionnaire
B)observation form
C)behavior form
D)permanent record
E)survey

Accepted Answer

Since the researcher wants to observe the behavior of the shoppers, the best form to use would be an observation form, which allows for systematic recording of specific behaviors.

Question 20

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):
A)opening
B)cover letter
C)salutation
D)greeting
E)request for honest opinion

Accepted Answer

The introduction that accompanies a mail survey or online survey is known as a cover letter. This letter provides context for the survey, explains its purpose, and encourages the recipient to participate. A salutation or greeting may also be included within the cover letter, but these elements alone are not considered the full introduction. The request for honest opinion is a common element of the survey itself, rather than the introduction.

Quiz 8: Designing Data Collection Forms

Which of the following is true about the questionnaire development process?

Which step is right after question development in the Questionnaire Development Process?

What is question bias?

Which of the following functions does a questionnaire serve?

Which of the following questions did your text use as an example of a leading question?

According to the "do's" of question wording,a question should be:

According to your text,in question development,questions should be:

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n) ________ question.

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?

Questionnaire organization refers to:

In questionnaire design,the researcher:

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n) ________ question.

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

A(n) ________ is the vehicle used to pose questions that the researcher wants respondents to answer.

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?

The introduction written to accompany a mail survey or online survey is normally referred to as a(n) :