Deck 2: Contingency Framework for Strategic Sports Marketing

Question 1

Direct competition for a Reds baseball game includes _____.

A) a high school baseball game
B) the Kings Island Amusement Park
C) a Bengals football game
D) a University of Cincinnati basketball game
E) none of the above

Answer 1

A

Question 2

According to the text,a sport's organizational objectives stem from the _____ and _____ statements.

A) vision; mission
B) goal; vision
C) mission; goal
D) organizational; mission
E) none of the above

Answer 2

A

Question 3

Which of the following is NOT one of the four stages of the business cycle?

A) prosperity
B) race
C) recovery
D) recession
E) depression

Answer 3

B

Question 4

According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.

Question 5

The three broad parts of the contingency framework include _____.

A) external contingencies, the sports marketing exchange, internal contingencies
B) external contingencies, the sports marketing mix, internal contingencies
C) external contingencies, strategic sports marketing process, internal contingencies
D) external contingencies, sports marketing selections, internal contingencies
E) external exchanges, sports marketing contingencies, internal sport processes

Question 6

According to the text,_____ elements examine the big picture,or the national income,while _____ elements are those smaller elements that make up the big picture.

A) microeconomic; macroeconomic
B) macroeconomic; microeconomic
C) macroeconomic; external
D) external; microeconomic
E) internal; external

Question 7

The first step in the strategic sports marketing process is the control phase.

Question 8

The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.

A) political
B) legal
C) physical
D) regulatory
E) none of the above

Question 9

In attempting to express its changing role in a dynamic business environment,a team may state that it provides an experience that is entertainment based.This simple phrase is,in effect,a(n)_____.

A) organization statement
B) mission statement
C) business objective
D) vision statement
E) external contingency

Question 10

One reason that the contingency approach is especially useful for sports marketers is that the sports environment is _____.

A) very complex
B) very certain
C) full of uncontrollable factors
D) basically a positive experience
E) none of the above

Question 11

Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

A) direct
B) indirect
C) professional
D) minor
E) both a and b

Question 12

Which of the following is NOT considered a part of the demographic environment?

A) size of population
B) age
C) shifts in ethnic groups
D) social trends
E) both b and d

Question 13

All of the influences within the organization that affect the strategic sports marketing process are known as _____.

A) internal contingencies
B) internal technologies
C) organizational culture
D) organizational strategies
E) external contingencies

Question 14

One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

A) Title IX
B) breach of contract
C) trademark violations
D) new telecommunication laws
E) both a and c

Question 15

Nike running shoes and Reebok running shoes would be an example of indirect competitors.

Question 16

According to the text,internal contingencies are defined as all influences outside and inside the organization that can affect the organization's strategic marketing process.

Question 17

According to the text,a vision of a sport organization is described as a long-term road map.

Question 18

In the operational-level strategy,which of the following is NOT one of the levels?

A) promotion
B) product
C) price
D) sponsorship
E) population size

Question 19

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

A) external planning
B) external contingencies
C) environmental scanning
D) internal contingencies
E) external marketing resources

Question 20

A limited period of time during which the characteristics of a market and distinctive competencies of a firm fit together well and reduce the risks of seizing particular market opportunity is called _____.

A) a strategic window
B) a SWOT
C) external scanning
D) environmental factors
E) audit scanning

Question 21

The cultural values that are of interest to sports marketers include individualism,youthfulness,achievement,success,and family.

Question 22

Age is one of the most common variables that a sports marketer uses in segmenting and targeting groups of sport consumers.

Question 23

According to the text,size of population is NOT considered a part of the demographic environment.

Question 24

Internet sites are one of the fastest growing new technologies to affect sports marketing.

Question 25

The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX.

Question 26

List and describe the external contingencies that are associated with sports marketing.

Question 27

The physical environment is natural resources of the natural world that have an impact on sports marketing.

Question 28

The first step in the strategic sports marketing process is planning.Discuss how Major League Baseball would apply this process (the planning step)to increase the number of European fans.

Question 29

Title IX has made a large impact on the collegiate athletic community.Discuss how a sports marketer would comply with Title IX in a marketing campaign for men's and women's basketball at the University of North Carolina.

Question 30

What is SWOT analysis? Describe its components,using SWOT for Nike in its campaign effort to be number one in the world soccer market.

Question 31

Discuss how the physical environment would affect the marketing of waterskiing in North America.

Question 32

List the two different types of competition for the sports industry and discuss how these would affect your favorite NFL team.