Question 1

Direct competition for a Reds baseball game includes _____.

Accepted Answer

Direct competition refers to events that are similar in nature and target the same audience. A high school baseball game is the most similar to a Reds baseball game, as both are baseball events.

Question 2

According to the text,a sport's organizational objectives stem from the _____ and _____ statements.

Accepted Answer

The text states that a sport's organizational objectives stem from the vision and mission statements. Therefore, the best choice is A, as it includes both vision and mission statements.

Question 3

Which of the following is NOT one of the four stages of the business cycle?

Accepted Answer

"Race" is not one of the four stages of the business cycle. The four stages are prosperity, recession, recovery, and depression.

Question 4

According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.

Accepted Answer

The text states that the contingency framework for strategic sports marketing is a model that provides a system for understanding and managing the complexities of the sports marketing environment. Therefore, option A is true.

Question 5

The three broad parts of the contingency framework include _____.

Accepted Answer

The three broad parts of the contingency framework include external contingencies, strategic sports marketing process, and internal contingencies.

Question 6

According to the text,_____ elements examine the big picture,or the national income,while _____ elements are those smaller elements that make up the big picture.

Accepted Answer

The text clearly states that macroeconomic elements examine the big picture, while microeconomic elements are the smaller elements that make up the big picture. Therefore, option B, macroeconomic and microeconomic, is the best choice. Option A is incorrect as it has reversed the definitions of the two terms. Options C, D, and E are not mentioned in the text at all.

Question 7

The first step in the strategic sports marketing process is the control phase.

Accepted Answer

The first step in the strategic sports marketing process is actually the planning phase, not the control phase. The control phase comes later in the process, after implementation and evaluation.

Question 8

The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.

Accepted Answer

The physical environment, which includes natural resources, climate, and geography, can have a significant impact on sports marketing. For example, the availability of outdoor venues for sports events is dependent on factors such as climate and topography. The physical environment can also affect the types of products and services that are marketed to consumers, such as outdoor equipment and clothing.

Question 9

In attempting to express its changing role in a dynamic business environment,a team may state that it provides an experience that is entertainment based.This simple phrase is,in effect,a(n)_____.

Accepted Answer

A mission statement defines the purpose of an organization, including what it seeks to accomplish for its customers, making it the correct choice for a team expressing its role as providing an entertainment-based experience.

Question 10

One reason that the contingency approach is especially useful for sports marketers is that the sports environment is _____.

Accepted Answer

The answer of One reason that the contingency approach is...

Question 11

Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

Accepted Answer

Indirect competition refers to competition coming from alternative forms of entertainment, such as movies, concerts, or video games. This is the main competition sporting event marketers face as they try to attract and retain audiences. Direct competition would refer to other sporting events that are happening at the same time and could potentially draw away viewers or attendees. Professional, minor, or any other categorization of competition is not relevant to this context.

Question 12

Which of the following is NOT considered a part of the demographic environment?

Accepted Answer

Social trends are not considered a part of the demographic environment because demographics specifically refer to statistical data relating to the population and particular groups within it, such as age, ethnicity, and population size, rather than broader social behaviors or trends.

Question 13

All of the influences within the organization that affect the strategic sports marketing process are known as _____.

Accepted Answer

Internal contingencies refer to the influences within the organization, such as resources, capabilities, and internal processes, that affect the strategic sports marketing process.

Question 14

One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

Accepted Answer

Trademark violations can be a major area of concern for sport marketers when dealing with sports-licensed merchandise. Infringement of trademarks can lead to legal action, loss of revenue, and damage to the reputation of the brand. It is important for marketers to understand and comply with trademark laws to protect themselves and their organization. Option A, Title IX, deals with gender equity in sports and is not directly related to sports-licensed merchandise. Option B, breach of contract, is a more general legal issue that may or may not be specific to sports-licensed merchandise. Option D, new telecommunication laws, may not necessarily be relevant to sports-licensed merchandise either. Option E is partially correct, but trademark violations are a more specific aspect to consider.

Question 15

Nike running shoes and Reebok running shoes would be an example of indirect competitors.

Accepted Answer

Nike and Reebok running shoes are direct competitors because they are both in the same product category, offering similar products to the same target market.

Question 16

According to the text,internal contingencies are defined as all influences outside and inside the organization that can affect the organization's strategic marketing process.

Accepted Answer

Internal contingencies are influences inside the organization that can affect the organization's strategic marketing process, while external contingencies are influences outside the organization.

Question 17

According to the text,a vision of a sport organization is described as a long-term road map.

Accepted Answer

In the text, it is stated that a vision is "a long-term roadmap for where the sport organization wants to be in the future."

Question 18

In the operational-level strategy,which of the following is NOT one of the levels?

Accepted Answer

The operational-level strategy focuses on activities and decisions that directly affect the production, delivery, and efficiency of products or services. Promotion, product, price, and sponsorship are all relevant to this level of strategy. Population size, on the other hand, is an external factor that is outside the control of the organization and is not directly related to operational activities.

Question 19

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

Accepted Answer

Environmental scanning involves gathering information on events happening outside the organization to identify potential trends and changes in the market, industry, or society. It is an important tool for strategic planning and decision making. A is incorrect because external planning is a broader concept that includes environmental scanning but also involves developing strategies to respond to external factors. B and D are incorrect because they refer to specific events or circumstances rather than a continuous effort to gather information. E is incorrect because it is too narrow and refers specifically to marketing resources.

Question 20

A limited period of time during which the characteristics of a market and distinctive competencies of a firm fit together well and reduce the risks of seizing particular market opportunity is called _____.

Accepted Answer

A strategic window refers to a specific period of time during which the market conditions and a company's distinctive competencies align well to create opportunities. This alignment reduces risks and allows companies to seize opportunities. The other options - SWOT, external scanning, environmental factors, and audit scanning - do not refer specifically to this concept.

Quiz 2: Contingency Framework for Strategic Sports Marketing