Question 1

When a sports product starts the _____ stage,marketing goals must be made with regard to what to do with a failing product.

Accepted Answer

When a sports product enters the decline stage, it means that sales and popularity of the product are decreasing. Marketing goals must be adjusted to decide whether to continue promoting the product or to phase it out and replace it with a new product. Therefore, the best choice is D.

Question 2

Sports products that are new to an organization,but not to the world,are referred to as new product category entries.

Accepted Answer

New product category entries refer to products that are new to an organization, but not necessarily new to the world.

Question 3

Those consumers most willing to adopt new sports products are called _____.

Accepted Answer

Innovators are the individuals who are most willing to adopt new products or technologies. They are adventurous and eager to try out new things, making them the ideal target audience for companies launching new sports products. Laggards, on the other hand, are the slowest to adopt new products and technologies, often waiting until the very end of a product's lifespan before buying it. Buyers and adopters are general terms that refer to anyone who purchases a product. Thinkers are a type of consumer who are more cautious and deliberate in their decision-making process.

Question 4

Which of the following is not a product factor that is critical for the success of a new product?

Accepted Answer

While competition can certainly affect the success of a new product, it is not a product factor that the company can control or modify in the same way that they can adjust factors like relative advantage, trialability, complexity, and compatibility. Therefore, competition is the odd one out in this list of critical product factors.

Question 5

The _____ life cycle is found in most sports where the sales of sports products rise and fall with the opening and closing of that sport.

Accepted Answer

A seasonal life cycle is the best choice for this scenario because the sales of sports products are directly related to the opening and closing of a specific season in that sport. This repeating pattern of sales rising and falling with the season matches the characteristics of a seasonal life cycle. The other choices (classic, expansion, and introduction) do not match the pattern described in the scenario.

Question 6

The first phase of the new sports product development process is idea screening.

Accepted Answer

The first phase of the new sports product development process is typically idea generation, not idea screening. Idea screening comes after ideas have been generated to filter out the viable options.

Question 7

When sports organizations develop new products by using a systematic approach,this is referred to as the new product development process.

Accepted Answer

The new product development process is a structured approach to developing and launching new products, and it is commonly used in sports organizations as well as other industries. This process typically involves several stages, including idea generation, concept development, product design and testing, market testing, and commercialization. By following a systematic approach, sports organizations can increase their chances of success and minimize the risks associated with launching new products.

Question 8

The creation of a large pool of ideas for potential new products is the primary goal of _____.

Accepted Answer

Idea generation is the process of creating a large pool of ideas for potential new products or solutions to a problem. This stage typically involves brainstorming and creative thinking techniques to generate as many ideas as possible. The goal is to have a wide range of options to choose from in order to increase the likelihood of finding a successful product idea. Once this stage is completed, the ideas can be screened and evaluated to determine which ones have the most potential.

Question 9

Product line extensions are current products that have been modified.

Accepted Answer

The answer of Product line extensions are current products that...

Question 10

The final stage of the new sports product development is commercialization,or introduction.

Accepted Answer

Commercialization, also known as introduction, is the final stage of new sports product development where the product is launched into the market for consumers to purchase.

Question 11

With any new sports product,sales are usually slow at first,but with the onset of the _____ stage,sales will start to increase.

Accepted Answer

Growth is the stage of a product's life cycle when sales start to increase rapidly. This occurs as more people become aware of the product and it gains popularity. Maturity is when sales level off, expansion is when the product is reaching new markets or expanding its distribution, introduction is the stage when the product is first launched, and decline is when sales start to decrease due to competition or changing consumer preferences.

Question 12

According to the text,the rate at which new sports products spread throughout the marketplace is referred to as the _____.

Accepted Answer

The rate at which new sports products spread throughout the marketplace is referred to as the diffusion of innovation. The process of diffusion involves the spread of a new innovation or product from its initial introduction to the marketplace to its widespread adoption and use. This process typically occurs over time and is influenced by a variety of factors, including the product's perceived benefits, its ease of use, and its compatibility with existing technologies and user needs.

Question 13

Nike has just introduced a new product.To encourage successful adoption,the firm must first _____.

Accepted Answer

The answer of Nike has just introduced a new product.To...

Question 14

According to the text,sports products,such as bowling and billiards,are trying to _____ themselves as "yuppie sports activities" by creating trendy and upscale environments for sports.

Accepted Answer

The text states that sports products are trying to "reposition" themselves as "yuppie sports activities" by creating trendy and upscale environments for sports. Therefore, the best choice is C, reposition.

Question 15

Potential customers are first exposed to a firm's potential new products during ______.

Accepted Answer

Concept testing is the stage in the new product development process where potential customers are exposed to a firm's product idea or concept. This allows the firm to evaluate the market's reaction to the idea and make any necessary changes before moving forward with the development process. Market testing, business analysis, idea screening, and idea generation all come earlier in the new product development process and do not involve exposure to potential customers.

Question 16

The market becomes saturated during the latter part of the _____ stage.

Accepted Answer

The answer of The market becomes saturated during the latter...

Question 17

Test marketing allows the sports organization to determine consumer response to the product,and also provides information that may direct the entire marketing process.

Accepted Answer

Test marketing provides valuable information about consumer response to the product and helps to direct the overall marketing process.

Question 18

According to the text,dynamically continuous innovations are new sports products that represent changes and improvements but do not strikingly change buying and usage patterns.

Accepted Answer

The text states that dynamically continuous innovations are new products that represent changes and improvements but do not drastically change buying and usage patterns. The example given is the introduction of the composite tennis racket, which offers better performance but does not fundamentally change the way tennis is played or the way people buy and use tennis rackets.

Question 19

Brand-new sports innovations,such as the wireless ballpark,or the advent of women's boxing,all represent _____.

Accepted Answer

The introduction of brand-new sports innovations, such as wireless ballparks and women's boxing, indicates the creation of new-to-the-world sports products that did not previously exist in the market.

Question 20

Product prototypes and marketing strategy can be evaluated in simulated or actual market situations through the use of _____.

Accepted Answer

Test marketing is the process of testing a product prototype and marketing strategy in simulated or actual market situations to evaluate their effectiveness. This allows companies to gather feedback from potential customers before fully launching a product, and make necessary adjustments before investing in a full-scale commercialization effort. Concept development and testing are important steps in the process of creating a new product or marketing strategy, but test marketing is the most effective way to evaluate their success in real-world conditions.

Quiz 8: Managing Sports Products