Deck 8: Managing Sports Products

Question 1

When a sports product starts the _____ stage,marketing goals must be made with regard to what to do with a failing product.

A) growth
B) maturity
C) introduction
D) decline
E) expansion

Answer 1

D

Question 2

Sports products that are new to an organization,but not to the world,are referred to as new product category entries.

Answer 2

True

Question 3

Those consumers most willing to adopt new sports products are called _____.

A) laggards
B) buyers
C) innovators
D) adopters
E) thinkers

Answer 3

C

Question 4

Which of the following is not a product factor that is critical for the success of a new product?

A) Relative advantage
B) Trialability
C) Complexity
D) Compatibility
E) Competition

Question 5

The _____ life cycle is found in most sports where the sales of sports products rise and fall with the opening and closing of that sport.

A) classic
B) seasonal
C) expansion
D) introduction
E) none of the above

Question 6

The first phase of the new sports product development process is idea screening.

Question 7

When sports organizations develop new products by using a systematic approach,this is referred to as the new product development process.

Question 8

The creation of a large pool of ideas for potential new products is the primary goal of _____.

A) idea generation
B) idea screening
C) concept development
D) prototype development
E) concept screening

Question 9

Product line extensions are current products that have been modified.

Question 10

The final stage of the new sports product development is commercialization,or introduction.

Question 11

With any new sports product,sales are usually slow at first,but with the onset of the _____ stage,sales will start to increase.

A) maturity
B) growth
C) expansion
D) introduction
E) decline

Question 12

According to the text,the rate at which new sports products spread throughout the marketplace is referred to as the _____.

A) growth stage
B) introduction stage
C) maturity stage
D) decline stage
E) diffusion of innovation

Question 13

Nike has just introduced a new product.To encourage successful adoption,the firm must first _____.

A) make sure the consumer is satisfied
B) motivate the consumer to try the product
C) emphasize product advantages
D) communicate the availability of the new product
E) none of the above

Question 14

According to the text,sports products,such as bowling and billiards,are trying to _____ themselves as "yuppie sports activities" by creating trendy and upscale environments for sports.

A) develop
B) position
C) reposition
D) create
E) none of the above

Question 15

Potential customers are first exposed to a firm's potential new products during ______.

A) market testing
B) business analysis
C) concept testing
D) idea screening
E) idea generation

Question 16

The market becomes saturated during the latter part of the _____ stage.

A) introduction
B) growth
C) maturity
D) expansion
E) both c and d

Question 17

Test marketing allows the sports organization to determine consumer response to the product,and also provides information that may direct the entire marketing process.

Question 18

According to the text,dynamically continuous innovations are new sports products that represent changes and improvements but do not strikingly change buying and usage patterns.

Question 19

Brand-new sports innovations,such as the wireless ballpark,or the advent of women's boxing,all represent _____.

A) new-to-the-world sports product
B) new category entry
C) addition to a product line
D) product improvement
E) none of the above

Question 20

Product prototypes and marketing strategy can be evaluated in simulated or actual market situations through the use of _____.

A) test marketing
B) commercialization
C) concept development
D) concept testing
E) both c and d

Question 21

You are a current sales/marketing executive for AND ONE athletic shoe company.The company has seen tremendous growth with their basketball shoe product line,and now you want to branch out into other athletic shoeware.Choose a major U.S.sport (football,baseball,basketball)and apply the new product development process.

Question 22

List and describe the four types of adopters.

Question 23

List and describe the six stages of the new product development process.

Question 24

Under the model of the rate of diffusion in the text,list the three factors that influence the new sports product.

Question 25

Define the product life cycle and discuss some of the major objectives at each stage of the life cycle.

Question 26

From the time a sports product begins the new product development process to the time it is taken off the market,it passes through a series of stages known as the seasonal life cycle.

Question 27

The groups of consumers (adopters)that follow the innovators are known as the early adopters.