Potential customers are first exposed to a firm's potential new products during ______.

Question

Quizplus · Accepted Answer

Concept testing is the stage in the new product development process where potential customers are exposed to a firm's product idea or concept. This allows the firm to evaluate the market's reaction to the idea and make any necessary changes before moving forward with the development process. Market testing, business analysis, idea screening, and idea generation all come earlier in the new product development process and do not involve exposure to potential customers.

Potential Customers Are First Exposed to a Firm's Potential New